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What Factors Influence The Consumer S Buying Behavior Marketing Essay
Introduction
A consumer buys goods or services for his or her personal use. ( Armstrong & Kotler ) What factors influences the consumers buying behavior? This literature review on consumers buying behavior , many scholars and researchers working in this field. They from different angles on the impact of consumers buying behavior . They have found large area is divided into many categories of factors. These are cultural factors, personal factors, social factors, psychological factors, various academic sources have been used and reviewed below.
Today, the all world markets change to global market, it has brought many opportunities and challenges, and the markets are facing more challenges even than before, especially the rapid technological advancements like shopping online and this fast developing economy has completely changed people’s lifestyle.
With the development of consumer society, the concept of corporate management more concerned about the consumer changes. 60s from the 20th century, the concept of corporate management from production orientation, market orientation of the development of marketing orientation. “A good market researcher will study the thought process undergone by consumers, compare it with their demographic data, and use the resulting information to market their products.”( Armstrong et al, 2009 )
This literature review is the objectives and the purpose of this paper to know the different aspects that the consumers have take into account when they decide to use a certain product. Consumers around the world is different in gender, age, income, education level, living habits, and tastes, when they purchase the product they show an incredible difference, those consumer purchase behaviors could be influenced by many factors, such as cultural, personal, social and psychological. ( Armstrong & Kotler, 2009 )
The world leading authorities on marketing researcheres:
Introduction
A consumer buys goods or services for his or her personal use. ( Armstrong & Kotler ) What factors influences the consumers buying behavior? This literature review on consumers buying behavior , many scholars and researchers working in this field. They from different angles on the impact of consumers buying behavior . They have found large area is divided into many categories of factors. These are cultural factors, personal factors, social factors, psychological factors, various academic sources have been used and reviewed below.
Today, the all world markets change to global market, it has brought many opportunities and challenges, and the markets are facing more challenges even than before, especially the rapid technological advancements like shopping online and this fast developing economy has completely changed people’s lifestyle.
With the development of consumer society, the concept of corporate management more concerned about the consumer changes. 60s from the 20th century, the concept of corporate management from production orientation, market orientation of the development of marketing orientation. “A good market researcher will study the thought process undergone by consumers, compare it with their demographic data, and use the resulting information to market their products.”( Armstrong et al, 2009 )
This literature review is the objectives and the purpose of this paper to know the different aspects that the consumers have take into account when they decide to use a certain product. Consumers around the world is different in gender, age, income, education level, living habits, and tastes, when they purchase the product they show an incredible difference, those consumer purchase behaviors could be influenced by many factors, such as cultural, personal, social and psychological. ( Armstrong & Kotler, 2009 )
The world leading authorities on marketing researcheres: