Mkt Situation Analysis
Situation Analysis
1.0 Market Summary
Pollo Tropical has a good amount of information about its customers, identifying common characteristics between them as well as working on satisfying those similarities.
As target markets, Pollo Tropical aims the Hispanic and Caribbean community, as well as other people looking to get a grasp of the before mentioned cultures. The restaurant also serves people looking for great quality food that helps them keep their health, as well as their physique in great shape.
2.1 Market Demographics
The profile for the typical Pollo Tropical consumer consists of the following factors:
2.2.1 Geographics
Pollo Tropical has not set geographic area, continually expanding throughout the continent in recent years.
2.2.2 Demographics
* Consumers typically belong to the middle class segment of the population. * There is an almost equal ration between male and female consumers. * Ages 18-40 are the population age range mostly seen consuming products at the local restaurants.
2.2.3 Behavior Factors
Consumers at Pollo Tropical exhibit similar behavior patterns, including:
* Consumers enjoy the healthy, grilled manner in which food is cooked and served to costumers, getting away from fast food restaurants and other places serving fried dishes. * Consumers look for dishes that resemble dishes cooked and served in their home countries. * Consumers don’t mind spending a moderate waiting time in busy restaurant hours in exchange of a more restaurant than fast food experience. * Consumers enjoy the wide range of flavors and dishes offered in Pollo Tropical restaurants.
2.2 Market Needs
Pollo Tropical provides customer with a wide range of dishes and Caribbean inspired flavors to their customers, seeking their ultimate satisfaction and fulfillment of needs. Pollo tropical dishes stand out from the rest for there:
* Healthy and
1.0 Market Summary
Pollo Tropical has a good amount of information about its customers, identifying common characteristics between them as well as working on satisfying those similarities.
As target markets, Pollo Tropical aims the Hispanic and Caribbean community, as well as other people looking to get a grasp of the before mentioned cultures. The restaurant also serves people looking for great quality food that helps them keep their health, as well as their physique in great shape.
2.1 Market Demographics
The profile for the typical Pollo Tropical consumer consists of the following factors:
2.2.1 Geographics
Pollo Tropical has not set geographic area, continually expanding throughout the continent in recent years.
2.2.2 Demographics
* Consumers typically belong to the middle class segment of the population. * There is an almost equal ration between male and female consumers. * Ages 18-40 are the population age range mostly seen consuming products at the local restaurants.
2.2.3 Behavior Factors
Consumers at Pollo Tropical exhibit similar behavior patterns, including:
* Consumers enjoy the healthy, grilled manner in which food is cooked and served to costumers, getting away from fast food restaurants and other places serving fried dishes. * Consumers look for dishes that resemble dishes cooked and served in their home countries. * Consumers don’t mind spending a moderate waiting time in busy restaurant hours in exchange of a more restaurant than fast food experience. * Consumers enjoy the wide range of flavors and dishes offered in Pollo Tropical restaurants.
2.2 Market Needs
Pollo Tropical provides customer with a wide range of dishes and Caribbean inspired flavors to their customers, seeking their ultimate satisfaction and fulfillment of needs. Pollo tropical dishes stand out from the rest for there:
* Healthy and