Mkt 327 Marketing Strategy

MKT 327
MARKETING MANAGEMENT 3(3-0)
Spring 2015 Section 001
Open only to juniors or seniors in programs for which MKT 327 is a catalog-listed requirement.

TIME:
PHONE:
OFFICE:
CMS:

LOCATION:
EMAIL:
TA:
HOURS:

TTH: 2:40 - 4:00
432-6396
N320 North Business Complex
D2L

N130 BBC carterf@msu.edu/ @drfsc23
Meredith Boxberger
TTh 8:30am-10:00am

COURSE OBJECTIVES:
There are few things that impacts one’s life more than the market system one lives in, and the marketing activities one is constantly bombarded with. Regardless of one’s profession, their job and their overall quality of life is influenced to some significant degree by marketing. The fundamental objectives for this course are to provide students with an understanding of marketing’s role …show more content…
REQUIRED TEXT:

NOTE:

Marketing: The Core by Kerin, Hartley, and Rduelius
(Make sure to get text with the Connect Learning System, ISBN#
0077976568 / 9780077976569

Students can purchase the paperback version of the text, and the connect system together at the bookstore
Students can also purchase an online version of the text and the connect system together using the URL!http://connect.mheducation.com/class/carter-mkt327_spring2015
No used versions of the text have the connect learning system, it would have to be purchased separately using the URL above.

ADMINISTRATIVE TASKS:
Course Learning System
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Course Text Messaging System

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GRADING:
EXAMS

There will be four exams during the term, and an optional comprehensive final exam. The course grade will be calculated one of two ways:
1. The four exam scores + online assignments + class participation + any extra credit; or
2. The final exam score + online assignments + class participation + any extra credit

Exams
Online Assignments
Class Participation
TOTAL

600 points (4 @ 150 points each)
240 points (10 @ 24 points each)
160 points (20 @ 8 points each)
1,000 points

or