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Mkt/201 Maslow's Needs

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Mkt/201 Maslow's Needs
Maslow’s Needs
Raul G Payas
MKGT 201
Prof. James Ready
11/08/2014

Maslow’s Needs
We all have been told one in our life that you need to “show motivation” when you were trying to accomplish a task. According to Abraham Maslow who was an American psychologist, he stated that “motivation can be defined as the “inward drive humans have to get what we need.” (Thielke et al., 2012). Maslow’s theory was based on people having to fulfill the basic needs This five stage model can be divided into Physiological (deficiency) safety (safe and sheltered from harm) social (loved, accepted) esteem (respected and accomplished) and growth needs (self-actualization) (Thielke et al., 2012). The deficiency, or basic needs are said to motivate people when they are unmet, also, the need to fulfil such needs will become stronger the longer the duration they are denied. For example, the longer a person goes without food the more hungry they will become, in this writing I will provide an example for each of Maslow’s …show more content…
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Thielke, S., Harniss, M., Thompson, H., Patel, S., Demiris, G., & Johnson, K. (2012). Maslow 's Hierarchy of Human Needs and the Adoption of Health-Related Technologies for Older Adults. Ageing International, 37(4), 470-488.
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