Preview

Missoin Statement of Pepsico & Coca

Better Essays
Open Document
Open Document
1223 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Missoin Statement of Pepsico & Coca
|[pic] |
| |
| |
|Arab Academy Graduate School of Business |
|MBA 4th Fall 2012 |
|Strategic Management |
|By Dr. Adel Zayed |
|Date February 16th 2013 |
| |
|Mission Statement Evaluation Matrix |
|Between PepsiCo & Coca Cola |
| |
|Prepared by: Hazem Ali Maher Kortam



References: http://www.pepsico.com/Company/Our-Mission-and-Vision.html http://www.coca-colacompany.com/our-company/mission-vision-values

You May Also Find These Documents Helpful

  • Satisfactory Essays

    By reducing the threat of backward integration and substitute inputs, and by implementing favorable contracts, concentrate producers exercised control over buyers and increased profits.…

    • 990 Words
    • 4 Pages
    Satisfactory Essays
  • Best Essays

    Marketing Plan for Kickstart

    • 3527 Words
    • 15 Pages

    PepsiCo has world renown brand name, a reputation for solid brands and a deep and wide product line in the international and domestic markets. (Simon & Sullivan, 1993). With revenue of more than $66.5 billion, PepsiCo is a world-wide leader in the beverage industry (Bryson York, 2012; Watling, 1992). According to its annual report, the international brand, innovative capabilities, and strong distribution network define PepsiCo as a market leader and are its strengths (www.pepsico.com; Valentin, 2001). One of the strength identified for PepsiCo is its franchise system (www.pepsico.com). A consistent brand and advertising campaign coupled with a consistent marketing strategy for promoting its brands is also a strength. PepsiCo further has a strong global presence as it sponsors major sporting events (www.pepsico.com). It also has a focus on one of the most important customer trends, i.e., customer satisfaction (Finch, 2012; Valentin, 2001). PepsiCo is ahead of some of its main competitors, for instance Coca-Cola, on both the…

    • 3527 Words
    • 15 Pages
    Best Essays
  • Good Essays

    Both Coca-Cola Company and PepsiCo, Inc. used a comparative report format, that list the sections one above the other, on the same page, to present their balance sheets.…

    • 644 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Create an executive summary of the company that discusses the company, industry, products and services, and competitive advantages in the marketplace…

    • 4079 Words
    • 17 Pages
    Best Essays
  • Satisfactory Essays

    Coca-Cola & Pepsi Financial Statement Analysis Team A Frances Sanchez, Herbie Merced, and Javier Urbina ACC 400 Accounting for Decision Making August 22, 2013 Introduction • Comparison of Coca-Cola and Pepsi • Financials from 2004 • Review financial ratios ▫ Liquidity ▫ Solvency ▫ Profitability • Discuss profitability of each company • Which company is the best investment opportunity Coca-Cola & Pepsi Ratios Comparison Liquidity Ratios Current Ratio (Current Assets/Current Liabilities) Coca-Cola Pepsi-Cola 1.10 1.27 ($12,094/$10,971) ($8,639/$6,752)…

    • 357 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The Coca-Cola Controversy

    • 1015 Words
    • 5 Pages

    During the Super Bowl of 2014, Coca-Cola took a shot in the dark and first aired a commercial coined ‘It’s Beautiful,’ an advertisement which was geared to celebrate America’s great diversity and uniqueness. ‘It’s Beautiful’ has been shown on television on many different American holidays, such as the Fourth of July and Memorial Day. Additionally, it has been seen on major moments in national and international sports and entertainment events, like the football playoffs, New Year’s Eve, and several Olympic Opening Ceremonies. Coca-Cola’s ‘It’s Beautiful’ ad expresses a theme of American patriotism and promotes diversity by using differing languages and a variety of scenes that appeal to all.…

    • 1015 Words
    • 5 Pages
    Good Essays
  • Good Essays

    After visiting the website of Coca-Cola, we’ve found out that Coca-cola has seven different product lines which are: waters, teas, sports drinks, soft drinks, juices, juice drinks, energy drinks, and coffees. The different types of water range from different brands of plain bottled water to flavored and vitamin waters. The variety of teas include green tea, different flavors of herbal teas including caffeinated, decaf, sweet instant and ready to drink teas. Sport drinks are to help replace fluids and electrolytes lost during physical activity. Soft drinks include carbonated non-alcoholic beverages, but are divided into regular, low–calorie, no-calorie, caffeinated and caffeine –free drinks. Juices and juice drinks are divided into 100% fruit juice, and other fruity drinks made with a small percentage of actual juice to no actual fruit juice. Energy drinks have a blend of different herbal ingredients to aid alertness along with caffeine or taurine. Coffees are coffee based drinks, presumably caffeinated, decaf, and sugar free. Coca-Cola Company has developed and acquired products designed to meet the desires of multiple consumers.…

    • 578 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Outline: Introduction Financial analyst Net cash from operating activities Comparison to industry Summary- company future References…

    • 1137 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    When looking at a company’s financial statements, such as the Coca Cola Company, one piece of important information that should not be overlooked is the total current assets. Kimmel, Weygandt, and Kieso describe current assets as “assets that a company expects to convert to cash or use up within one year or its operating cycle, whichever is longer” (2009). The total current assets for the Coca Cola Company include the following accounts: cash and cash equivalents, short-term investments, marketable securities, trade accounts receivable, inventories, and prepaid expenses and other assets. These accounts for the Coca Cola Company at the end of the previous annual reporting period add up to the current assets of 21,579,000,000 which is less than this year’s total current assets.…

    • 326 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The Coca-Cola Company established itself as a premier beverage business by maximizing its production and distribution throughout the world. These strong production efforts were met with equally effective marketing campaigns which led to it becoming the biggest beverage company in the world. Due to these accomplishments, many of Coca-Cola's controversial labor and business practices have been overlooked by many in the general public. However, more people are becoming aware of these disputes due to student and activist unions pressuring some of the largest and well-known universities in the United States to ban Coca-Cola products. These educational institutions include the University of Michigan, New York University, Rutgers University, and Santa Clara University. Although the banning of Coke products in these universities represents only a small percentage of the Coca-Cola Company's sales, it has done much harm to their reputation. This case discusses the allegations against the Coca-Cola Company, as well their responses to them.…

    • 517 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Business Article Review

    • 473 Words
    • 2 Pages

    This article is all about Entrepreneur Beju Shah, CEO of Spice World Limited (SWL) and his growth Strategy for his company. His growth strategy is one of mergers and acquisitions with established brands instead of starting them from scratch. This is because of 2 reasons; one has a head start when you buy an established brand because people already know of it, no need of worrying about penetrating the market and his company already has an established elaborate distribution network so adding a new product to his distribution line is cost effective because there is no need for starting a new distribution channel. SWL deals with spices and wheat products. In year 2000 and 2009 SWL acquired Manu Grain Millers and the Roma brand respectively. In the future the company would like to get in to the ready food industry and rice processing. One of the challenges it faces is acquiring raw materials because of lack of food security in the country.…

    • 473 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Coca-Cola’s history began in Atlanta, Georgia on May 8th , 1886 [1] when the curiosity of a local pharmacist, Dr. John S. Pemberton [1], drove him to create the most popular soft drink in the world today [2]. Dr. Pemberton developed a syrup originally as a patent medicine to heal headaches and drowsiness with the majority of the ingredients containing coca leaves (cocaine) and kola nut (caffeine) - hence the name Coca- Cola [1]. This was then mixed with carbonated water to create the now famous Coca Cola product. Coca-Cola proved to be a hit at its opening location in the local community, Jacob’s Pharmacy [1]. Shortly after the creation of the carbonated beverage, Dr. Pemberton died and he sold portions of his business to various parties, with the majority going to Atlanta businessman, Asa G. Candler [1]. Under Mr. Candler's leadership, the distribution of Coca-Cola expanded to soda fountains beyond Atlanta to other states in America. In 1888, Candler established The Coca-Cola Company and purchased exclusive rights to the formula [1] . The year 1919 was a significant year for Coca Cola because it was when they issued their first Initial Public Offering (IPO) at $40.00 a share [10]. In 1919, it was obvious that $40 was too expensive for a share as there was very little demand for the shares, most likely due to the high price; Coca Cola dropped their share price to $20.00 [10]. This strategic moved proved to be successful as numerous shares started to be purchased and the brand name of Coca Cola became internationally known. From selling nine drinks a day at Jacob’s Pharmacy to now selling over 19,400 beverages every second around the world [2], it is clear that Coca-Cola has positioned themselves to the point where people in the wilds of Africa are familiar with its carbonated taste.…

    • 2067 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    This report is prepared in subject International Marketing Management studied in third trimester in part time MBA (International Business).…

    • 5215 Words
    • 21 Pages
    Good Essays
  • Satisfactory Essays

    Pepsico Case Study

    • 1856 Words
    • 8 Pages

    Source: Adapted from Fred R. David, “How Companies Define Their Mission” Long Range Planning 22,…

    • 1856 Words
    • 8 Pages
    Satisfactory Essays
  • Powerful Essays

    Heladiv

    • 4438 Words
    • 18 Pages

    HELADIV, A GOOSE LAYING GOLDEN EGGS FOR SRI LANKAN TEA INDUSTRY (Individual Assignment) By Ms. Kumari Samarasinghe (2010/mba/we/82) Semester II – Second half January, 2012 Course: MBA 541 - Strategic Management Lecturers: Dr.M. P. P. Dharmadasa Mr.W.G. Premaratne Postgraduate & Mid-career Development Unit Faculty of management & Finance University of Colombo 1 Contents Sri Lankan Tea Industry History .................................................................................................................... 4…

    • 4438 Words
    • 18 Pages
    Powerful Essays