Miss
Academic writing
The Effect of the Introduction of POP Shelf Displays on Sales of Organic Flour
Table of contents
Table of contents ................................................................................................. 0 1. Introduction .................................................................................................. 1 2. Literature review ............................................................................................ 2 3. Methodology.................................................................................................... 3 4. Results.............................................................................................................. 3 4.1 Simple linear regression and heteroskedacity analysis .................................................... 3 4.2 Correlation and residuals analysis .................................................................................... 6 4.3 Hypothesis testing analysis .............................................................................................. 8
5. Conclusions ..................................................................................................... 9 References ......................................................................................................... 10 Appendix ........................................................................................................... 12
1. Introduction
Over the years, the awareness among the Swedish consumes for the naturally produced organic products has been high and consistently on the increase. According to (Honkanen, et al., 2006), organic foods are defined as food produced with materials and methods that enhances the ecological balance, and natural systems are used in the production.
The
momentum of consumers’ awareness in Sweden and in the wider European context has been exacerbated by a well
The Effect of the Introduction of POP Shelf Displays on Sales of Organic Flour
Table of contents
Table of contents ................................................................................................. 0 1. Introduction .................................................................................................. 1 2. Literature review ............................................................................................ 2 3. Methodology.................................................................................................... 3 4. Results.............................................................................................................. 3 4.1 Simple linear regression and heteroskedacity analysis .................................................... 3 4.2 Correlation and residuals analysis .................................................................................... 6 4.3 Hypothesis testing analysis .............................................................................................. 8
5. Conclusions ..................................................................................................... 9 References ......................................................................................................... 10 Appendix ........................................................................................................... 12
1. Introduction
Over the years, the awareness among the Swedish consumes for the naturally produced organic products has been high and consistently on the increase. According to (Honkanen, et al., 2006), organic foods are defined as food produced with materials and methods that enhances the ecological balance, and natural systems are used in the production.
The
momentum of consumers’ awareness in Sweden and in the wider European context has been exacerbated by a well
References: Abratt, R. & Goodey, S. D., 1990. Unplanned buying and in-store stimuli in supermarkets. Blanco, E. & Razzaque, J., 2010. In: Globilization and Natural Resources Law: Challenges, Key Issues and Perspectives Caswell, J. A. & Mojduszka, E., 1996. Using informational labelling to influence the market for quality in food products Chandon, P., Hutchinson, J. W., Bradlow, E. T. & Young, S. H., 2006. Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data, Fontainebleau: Chinnici, G., D’Amico, M. & Pecorino, B., 2002. A Multivariate Statistical Analysis on the consumers of organic product Conner, D., 2004. Beyond organic :Information provision for sustainable Agriculture in a changing market Data monitor, 2009. food global industry guide. research and market. Daunfeldt, S.-O. & Rudholm, N., 2010. Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment Hack, M., 1995. Organically grown products, perception, preferences and motives of Dutch consumers Honkanen, P., Verplanken, B. & Olsen, S. O., 2006. Ethical values and motives driving. Jolly, D., 1991. Determinants of organic holticultural products consumption based n a sample of California consumers Molyneaux, M., 2007. The changing face of organic consumers. Food Technology, Volume 61, pp Peter, K. & Rebecca, A., 2012. Health & Environmnent, Consciousness of balance & Purchase of organic food Reicks, M., Splett, P. & Fishman, A., 1997. Shelf Labelling of organic foods: Effects on Customer Perceptions and Sales Tregear, A., J.B, D. & M:J, M., 1994. The demand for organically grown product. British Food Journal, Volume 96, pp Twyford-Jones, P. & Doolan, R., 1998. The International Market for Organic Food, Brisbane: Department of Primary Industries. Ulf, H., 2011. Consumers ' purchase of organic food production . A matter of convenience and reflexive practices 10 Warner, M., 2006