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E-commerce Critical Analysis
The growth of the Internet and the electronic commerce is developing with a great speed in the last years. In this line, the increase of the competence is bringing a great interest in examining the factors of acceptation and success of a website. Thus, many studies have emphasizing the design of a website as a critical aspect for the achievement of a successfully virtual store. Concretely, the aim of this study is to identify the key factors that influence the degree of success of the websites. Specifically, we focus on the specific elements related to the web design. A heuristic analysis, which is based on the assessments of a multidisciplinary group of experts, was carried out in order to find out and better understand the good and bad practices of two well-known websites. The literature review and the results of the test allowed us to identify the critical aspects related to web design and to offer some managerial implications in order for designers to get an efficient e-commerce website. Key words: Electronic commerce, web design, usability, web atmospherics, heuristic.
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CollECTeR Iberoamérica 2008Flavián Carlos
Gurrea Raquel
The relevance of web design for the website success: A heuristic analysis
_____________________________________________________________________________
_____________________________________________________________________________
Orús Carlos
1 Introduction
In the last years, the diffusion of Internet as a new retail channel is developing with a great growth. In a market with a target of more than 1300 million people ([29]) and more than 70 thousand million dot-com websites in the world
([12]), the opportunities of trading are almost infinite. Sales through the web are up to 70 billon US$ in United States in the second half of 2007, which means an increase of 20% for the same period last year ([14], [62]).
Regarding this development of online businesses, a great
The growth of the Internet and the electronic commerce is developing with a great speed in the last years. In this line, the increase of the competence is bringing a great interest in examining the factors of acceptation and success of a website. Thus, many studies have emphasizing the design of a website as a critical aspect for the achievement of a successfully virtual store. Concretely, the aim of this study is to identify the key factors that influence the degree of success of the websites. Specifically, we focus on the specific elements related to the web design. A heuristic analysis, which is based on the assessments of a multidisciplinary group of experts, was carried out in order to find out and better understand the good and bad practices of two well-known websites. The literature review and the results of the test allowed us to identify the critical aspects related to web design and to offer some managerial implications in order for designers to get an efficient e-commerce website. Key words: Electronic commerce, web design, usability, web atmospherics, heuristic.
1
CollECTeR Iberoamérica 2008Flavián Carlos
Gurrea Raquel
The relevance of web design for the website success: A heuristic analysis
_____________________________________________________________________________
_____________________________________________________________________________
Orús Carlos
1 Introduction
In the last years, the diffusion of Internet as a new retail channel is developing with a great growth. In a market with a target of more than 1300 million people ([29]) and more than 70 thousand million dot-com websites in the world
([12]), the opportunities of trading are almost infinite. Sales through the web are up to 70 billon US$ in United States in the second half of 2007, which means an increase of 20% for the same period last year ([14], [62]).
Regarding this development of online businesses, a great
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