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International Journal of Wine Marketing
Emerald Article: Wine Purchasing in Singapore: A Supermarket Observation Approach Ian Handley, Lawrence Lockshin

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To cite this document: Ian Handley, Lawrence Lockshin, (1997),"Wine Purchasing in Singapore: A Supermarket Observation Approach", International Journal of Wine Marketing, Vol. 9 Iss: 2 pp. 70 - 82 Permanent link to this document: http://dx.doi.org/10.1108/eb008671 Downloaded on: 26-12-2012 Citations: This document has been cited by 2 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 234 times since 2008. *

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Ian Handley, Lawrence Lockshin, (1997),"Wine Purchasing in Singapore: A Supermarket Observation Approach", International Journal of Wine Marketing, Vol. 9 Iss: 2 pp. 70 - 82 http://dx.doi.org/10.1108/eb008671 Ian Handley, Lawrence Lockshin, (1997),"Wine Purchasing in Singapore: A Supermarket Observation Approach", International Journal of Wine Marketing, Vol. 9 Iss: 2 pp. 70 - 82 http://dx.doi.org/10.1108/eb008671 Ian Handley, Lawrence Lockshin, (1997),"Wine Purchasing in Singapore: A Supermarket Observation Approach", International Journal of Wine Marketing, Vol. 9 Iss: 2 pp. 70 - 82 http://dx.doi.org/10.1108/eb008671

Access to this document was granted through an Emerald subscription provided by Newcastle University For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years ' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275


Citations: 74 the shelf space allocated represents an investment proportionate to the supermarket 's belief in the profitability of the category (Folwell and Moberg 1993) 75 Contrary to supposition that the sales would be represented by the facings on the shelf (Folwell and Moberg 1993), a quick analysis of raw data from the observations paints a different picture 80 learn how to consume and enjoy them, especially in high context cultures where being seen to be part of the crowd is important (Takada and Jain 1991)
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