MIS 13 Ch15 Full Laudon
Chapter 15
Managing Global Systems
LEARNING OBJECTIVES
CHAPTER OUTLINE
After reading this chapter, you will be able to answer the following questions:
15.1 THE GROWTH OF INTERNATIONAL
INFORMATION SYSTEMS
Developing an International Information Systems
Architecture
The Global Environment: Business Drivers and
Challenges
State of the Art
1. What major factors are driving the internationalization of business?
2. What are the alternative strategies for developing global businesses?
3. How can information systems support different global business strategies? 4. What are the challenges posed by global information systems and management solutions for these challenges? 5. What are the issues and technical alternatives to be considered when developing international information systems?
Interactive Sessions:
Hasbro Develops a Global
Systems Strategy
CombineNet ASAP Helps
Primark Manage Its
Global Supply Chain
15.2 ORGANIZING INTERNATIONAL INFORMATION
SYSTEMS
Global Strategies and Business Organization
Global Systems to Fit the Strategy
Reorganizing the Business
15.3 MANAGING GLOBAL SYSTEMS
A Typical Scenario: Disorganization on a Global
Scale
Global Systems Strategy
The Management Solution: Implementation
15.4 TECHNOLOGY ISSUES AND OPPORTUNITIES
FOR GLOBAL VALUE CHAINS
Computing Platforms and Systems Integration
Connectivity
Software Localization
L’ORÉAL’S GLOBAL MAKEOVER
L
’Oréal Group is the world's largest cosmetics and beauty company, and it is a truly global brand. Virtually everyone has heard of this company or used its products, with world-name brands including L’Oréal Paris and Maybelline (mass-market), Lancôme
(luxury), Redken and SoftSheen-Carson (retail and salon), and The Body Shop natural cosmetics. Altogether L’Oréal has more than 23 global brands in 130 countries and more than
67,000 employees. This is a very challenging company to manage worldwide.
Each of L’Oréal’s 42 manufacturing sites deals with hundreds or even thousands of different
recipes
Managing Global Systems
LEARNING OBJECTIVES
CHAPTER OUTLINE
After reading this chapter, you will be able to answer the following questions:
15.1 THE GROWTH OF INTERNATIONAL
INFORMATION SYSTEMS
Developing an International Information Systems
Architecture
The Global Environment: Business Drivers and
Challenges
State of the Art
1. What major factors are driving the internationalization of business?
2. What are the alternative strategies for developing global businesses?
3. How can information systems support different global business strategies? 4. What are the challenges posed by global information systems and management solutions for these challenges? 5. What are the issues and technical alternatives to be considered when developing international information systems?
Interactive Sessions:
Hasbro Develops a Global
Systems Strategy
CombineNet ASAP Helps
Primark Manage Its
Global Supply Chain
15.2 ORGANIZING INTERNATIONAL INFORMATION
SYSTEMS
Global Strategies and Business Organization
Global Systems to Fit the Strategy
Reorganizing the Business
15.3 MANAGING GLOBAL SYSTEMS
A Typical Scenario: Disorganization on a Global
Scale
Global Systems Strategy
The Management Solution: Implementation
15.4 TECHNOLOGY ISSUES AND OPPORTUNITIES
FOR GLOBAL VALUE CHAINS
Computing Platforms and Systems Integration
Connectivity
Software Localization
L’ORÉAL’S GLOBAL MAKEOVER
L
’Oréal Group is the world's largest cosmetics and beauty company, and it is a truly global brand. Virtually everyone has heard of this company or used its products, with world-name brands including L’Oréal Paris and Maybelline (mass-market), Lancôme
(luxury), Redken and SoftSheen-Carson (retail and salon), and The Body Shop natural cosmetics. Altogether L’Oréal has more than 23 global brands in 130 countries and more than
67,000 employees. This is a very challenging company to manage worldwide.
Each of L’Oréal’s 42 manufacturing sites deals with hundreds or even thousands of different
recipes