The man fled down the centre of Main street frantically looking around, everywhere he glanced there was an advertisement. These were unlike any advertisements the man had ever seen before, they could learn. “Hello, Mr John,” said the closest advertisement, it knew his name. The Minority Report, directed by Steven Spielberg in 2001, covers many social problems from that time period. One of the larger problems addressed in the movie is targeted advertising. This is where large corporations collect information on an individual and then use this to select ads which will most interest them. Targeted advertising …show more content…
Camera angles are most commonly used to reveal to the audience different aspects of the world around a character. This can be to reveal hidden danger around the next corner, or to show the scale of the setting. During the movie Minority Report, many different camera angles were applied during the scenes containing targeted advertising. However, the camera continued to return to a medium camera shot. This medium shot reveals John Anderton, the main character in the Minority Report, being swamped with different advertisements all targeting him. All of these ads used different techniques to entice him, such as calling out his name. By using this camera angle, the film shows the audience that there is no escape from targeted advertising as it will completely fill up everyday …show more content…
For example, when a character smiles or laughs the audience instantly knows that the character is feeling happy and feel happy along with them. The best way of judging how someone is feeling is by reading the emotions on their face. For instance, when a character is feeling scared, they show fear in their eyes. The audience can see this fear, and therefore become scared themselves. Minority Report encapsulates the idea of using facial expressions to convey how John Anderton feels about targeted advertising. When John Anderton is surrounded by different advertisements all trying to sell him different items, his body language shows that he is uncomfortable. This is evident in his fast pace and darting glances. However, his expression of fear shows his discomfort in this form of