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milk tea
RATIONALE

In the Philippines, coffees and milk tea shops became prevalent, not just in upper and middle class professionals, but also to high school/college students looking for an ambiance, a cool place to hang around while enjoying a sip of their favourite coffee or milk tea products.

Nowadays, there is a new tea craze sweeping the metropolis. People line up to savor this new incarnation of tea. Some even spend more than 30 minutes just to drink this new fad. It is milk tea.

Nowadays, beverages are one of the most popular hangouts among adults and young adults or those whom we call “yuppies” or young urban professionals. This is the place where they can have the opportunity to relax during their break.

Rationale of the Study Coffee and Milktea both have legendary past. Milk Tea, originally known as Bubble Tea or Pearl Milktea, came into existence in Taiwan, during the 1980's. From a tea shop called Chun Shui Tang in Taichung, Taiwan. Unlikely the fully loaded pearl milk tea today, the oldest form of bubble tea was made by mixing cold black tea with fructose syrup using a shaker. The product was named bubble tea after seeing the layer of foam that ended up on the top of the tea. Most bubble teas come with small chewy tapioca balls, commonly called "pearls" or "boba". The history of coffee began much later, dates back to the 1400s, when a shepherd noticed his sheep began to act unusually frisky after eating berries from an unfamiliar plant. Curiously, the shepherd picked one and popped it into his mouth. He was hyperactive as a kid. He told of his discovery of this stimulator to scholars, and someone makes a “tea” out of it. The story says that then one day someone dropped a bean into the fire by accident, and thus coffee was born. Today, different kinds of bubble tea are sold in different countries. For example, in Taiwan, there is a drink called “Rainbow Pearl Milk Tea” where the pearls are colored

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