Milk and Dairy Products
Advantages:
Domestic market
Vinamilk is the leading enterprise in Vietnam in manufacturing milk and dairy products. Vinamilk holds 39% of the market share nationwide. The company has more than 220 distributors in the distribution system and over 140,000 outlets in Vietnam. Besides, our products are sold in all systems of supermarket nationwide.
Competition advantages
We believe that our success up till now and our prospects of future development are based on the combination of the following strengths:
• The industry leader position, supported by good brand building strategy
• The diversity of products
• The wide distribution network
• Stable relationships with suppliers to ensure high-quality milk
• The ability to do market research and to develop products in accordance to market demand
• Good management team, proven by the business results
• International standard manufacturing equipment and technology
Since the establishment in 1976, we have built a strong brand for our dairy products in the Vietnamese market. The brand name Vinamilk has been used since our establishment and has now become a widely known name in Vietnam.
We strongly believe that our leading and growing market share can be traced back to our advertising and marketing campaigns, non-stop development of products, and the high quality of products. Thanks to our experience from years attending Vietnamese market, we are able to identify the consumers’ trends and taste, which guide us to focus on developing products with popular characteristics. For instance, our understandings of the market demand brought about the leading position of Vinamilk Kid in the market for children from 6 to 12 in 2007.
The diversity of products
We supply a wide range of products to meet different consumers’ needs. We have products aiming at special groups of customers like kids, adults and elderly and also products for families and enterprises like cafeterias. Moreover, through our products and different
Domestic market
Vinamilk is the leading enterprise in Vietnam in manufacturing milk and dairy products. Vinamilk holds 39% of the market share nationwide. The company has more than 220 distributors in the distribution system and over 140,000 outlets in Vietnam. Besides, our products are sold in all systems of supermarket nationwide.
Competition advantages
We believe that our success up till now and our prospects of future development are based on the combination of the following strengths:
• The industry leader position, supported by good brand building strategy
• The diversity of products
• The wide distribution network
• Stable relationships with suppliers to ensure high-quality milk
• The ability to do market research and to develop products in accordance to market demand
• Good management team, proven by the business results
• International standard manufacturing equipment and technology
Since the establishment in 1976, we have built a strong brand for our dairy products in the Vietnamese market. The brand name Vinamilk has been used since our establishment and has now become a widely known name in Vietnam.
We strongly believe that our leading and growing market share can be traced back to our advertising and marketing campaigns, non-stop development of products, and the high quality of products. Thanks to our experience from years attending Vietnamese market, we are able to identify the consumers’ trends and taste, which guide us to focus on developing products with popular characteristics. For instance, our understandings of the market demand brought about the leading position of Vinamilk Kid in the market for children from 6 to 12 in 2007.
The diversity of products
We supply a wide range of products to meet different consumers’ needs. We have products aiming at special groups of customers like kids, adults and elderly and also products for families and enterprises like cafeterias. Moreover, through our products and different