Micro and Macro environment factors
Introduction
In this report I will be trying to help and advice marketing manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behaviour. I will propose him segmentation criteria, targeting and positioning for his products.
Micro environment
Micro environment consists of the different types of stakeholders outside the organisation. The constituents or stakeholders of the micro environment include customers, suppliers, creditors, distributors, dealers, etc. Although these constituents aren’t the direct control of the organisation, still they can be influence by organisation through its policies and strategies (Dr. Karminder Ghuman, 2010 page 37).
Micro environment factors which could influence Dynamic International Ltd are:
Employees
Employees are critical to success of the organisation, the dynamic international is hand gloves manufacturing company and their employees are the ones responsible for keeping their company going. Employing the right stuff, providing them trainings and keeping them motivated gives ability to meet customer’s deadlines and produce high quality hand gloves.
Suppliers
Suppliers are those that provide goods and services which are transformed into value by organisations. Dynamic Ltd should look for right suppliers and keeping good relationship is crucial to organisation, getting competitive prices and high quality goods are the one of the good relationship examples.
Customers
Customers are the ones who make a market; they are the ones who buy goods and using them. Customers are the reason why companies start business, why companies developing new products and differentiated their existing products. By selling the goods to the customers organisations makes a profit, that’s why Dynamic Ltd have to concentrate on satisfying their customers needs and wants.
Macro environment
The macro environment consists of constituents
In this report I will be trying to help and advice marketing manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behaviour. I will propose him segmentation criteria, targeting and positioning for his products.
Micro environment
Micro environment consists of the different types of stakeholders outside the organisation. The constituents or stakeholders of the micro environment include customers, suppliers, creditors, distributors, dealers, etc. Although these constituents aren’t the direct control of the organisation, still they can be influence by organisation through its policies and strategies (Dr. Karminder Ghuman, 2010 page 37).
Micro environment factors which could influence Dynamic International Ltd are:
Employees
Employees are critical to success of the organisation, the dynamic international is hand gloves manufacturing company and their employees are the ones responsible for keeping their company going. Employing the right stuff, providing them trainings and keeping them motivated gives ability to meet customer’s deadlines and produce high quality hand gloves.
Suppliers
Suppliers are those that provide goods and services which are transformed into value by organisations. Dynamic Ltd should look for right suppliers and keeping good relationship is crucial to organisation, getting competitive prices and high quality goods are the one of the good relationship examples.
Customers
Customers are the ones who make a market; they are the ones who buy goods and using them. Customers are the reason why companies start business, why companies developing new products and differentiated their existing products. By selling the goods to the customers organisations makes a profit, that’s why Dynamic Ltd have to concentrate on satisfying their customers needs and wants.
Macro environment
The macro environment consists of constituents