Michell Marie Boutique Marketing Plan
Marketing Plan For
Prepared by: AndreaFigueroa
Professor:Jackelyn Llave
Bus 319 Marketing
Table of Contents Page 1. Background 3 2. Strategic Focus and Plan 3 Mission Statement 3 Goals 3 Competitive Advantage 4 3. Situation Analysis 4 SWOT Analysis 5 Competitor Analysis 6 Company Analysis 6 Customer Analysis 6 4. Market-Product Focus 8 Marketing and Product Objectives 8 Market-Product Grid 9 Target Markets 9 Points of Difference 9-10 Marketing Mix Influences 11 Potential Customers 12 4 P’s 13 5. Marketing Program 13 Product Strategy Packaging 13 * Service Objectives 14 Price Strategy 18 Target Audience 21 Promotion Objectives 22 Promotion Budget 22 Place Distribution 22 Advertising Media 23 Organization 24 Resources 26
Michell Marie Boutique
Michell Marie was founded in 2006 by its young owner Andrea Michell. The current corporate office is located in Manhattan, New York with retail stores located in California, Ecuador and Panama. Michell Marie was one of the first boutiques in the tri-state area that provided a variety of foreign clothing, cultural professional attire and historical background on its clothing. The dress shop began as a small storefront on Fifth Avenue in NYC, and currently located at its place of origin
Mission
Michell Marie Boutique mission is to serve the Victorian couture lifestyle apparel needs of women wearing the latest trends with the best quality service, foreign fashion selection, value and costumed fit clothing. Michell Marie vision is to advertise cultural couture with a trendy fashion twist. To promote history through clothing and preserve the vintage love for fashion.
Goals
1. To gain customer trust. Michell Marie wants their customers to know that their personal information is secure and that the advertising and communication with them is completely
Prepared by: AndreaFigueroa
Professor:Jackelyn Llave
Bus 319 Marketing
Table of Contents Page 1. Background 3 2. Strategic Focus and Plan 3 Mission Statement 3 Goals 3 Competitive Advantage 4 3. Situation Analysis 4 SWOT Analysis 5 Competitor Analysis 6 Company Analysis 6 Customer Analysis 6 4. Market-Product Focus 8 Marketing and Product Objectives 8 Market-Product Grid 9 Target Markets 9 Points of Difference 9-10 Marketing Mix Influences 11 Potential Customers 12 4 P’s 13 5. Marketing Program 13 Product Strategy Packaging 13 * Service Objectives 14 Price Strategy 18 Target Audience 21 Promotion Objectives 22 Promotion Budget 22 Place Distribution 22 Advertising Media 23 Organization 24 Resources 26
Michell Marie Boutique
Michell Marie was founded in 2006 by its young owner Andrea Michell. The current corporate office is located in Manhattan, New York with retail stores located in California, Ecuador and Panama. Michell Marie was one of the first boutiques in the tri-state area that provided a variety of foreign clothing, cultural professional attire and historical background on its clothing. The dress shop began as a small storefront on Fifth Avenue in NYC, and currently located at its place of origin
Mission
Michell Marie Boutique mission is to serve the Victorian couture lifestyle apparel needs of women wearing the latest trends with the best quality service, foreign fashion selection, value and costumed fit clothing. Michell Marie vision is to advertise cultural couture with a trendy fashion twist. To promote history through clothing and preserve the vintage love for fashion.
Goals
1. To gain customer trust. Michell Marie wants their customers to know that their personal information is secure and that the advertising and communication with them is completely
References: 1. US Department of Commerce (n.d.). Middlesex County QuickFacts from the US Census Bureau. State and County QuickFacts. Retrieved from http://quickfacts.census.gov/qfd/states/25/25017.html 2. Teige, Tina. "A Strategic Marketing Plan for Lane Bryant." Medford. N.p., Nov. 2008. Web http://www2.medford.k12.wi.us:8400/~pilgrry/Marketing%20II%20Activities/SMP/Lane%20Bryant%20strategic%20marketing%20plan.pdf 3. Benzoni, William R. "Break Even Analysis." Break Even Analysis. Fast4Cast, Inc., n.d. Web. 21 Oct. 2012. <http://fast4cast.com/