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Micheal Jackson
Four Types of Informative Speeches

The last part of chapter 14 is a bit confusing as it attempts to categorize the different approaches to Informative Speaking. For our purposes, we will assign Informative Speeches to the following four (4) types, and this is to REPLACE pages 337-344. Use these, and NOT the ones in the text, to guide you in the development of the Informative Speech.

4 Types of Informative Speeches

1) Descriptive – in the most general sense, you are trying to get the audience to experience something through you. There are 2 approaches to do this:

a) the “real” speech- this is the description of a real, tangible, and physical that is so vivid and precise that the audience can picture it in their mind. The subject could be a place, an object, a person, etc and is described so clearly that the audience can accurately visualize it.
b) The “mood” speech- this is where you attempt to convey just how a particular emotion or feeling feels; and the successful mood speech has the audience actually experiencing that emotional state. For instance, when answering the question “How does it feel when you are depressed?” the speaker does not simply list other synonymous labels for depression such as ‘down’, ‘bummed’, ‘low’, but focuses instead upon the physiological ( weak, listless), mental (slower thinking, confusion), psychological( joyless, hating self), social( rejected, friendless) aspects. A good contemporary example is the TV ad about ADHD that likens this condition to trying to watch TV with the channels changing every second while showing a rapidly changing TV in the background. Mood speeches are difficult to maintain and develop as the entire speech, and are used many times as a segment of a “report” speech on that topic.

2) Report – the Report speech is a vastly different speech from the mood speech in that it deals with hard facts and precise data in a very analytical way. It also can be used in a myriad of ways: the

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