MGTS7303
MGTS7303: Principles of Strategic Management
Case Study #1: FrogBox: Integrated Choices
Chan, Yan Kay (Haley)
41799996
MGTS7303
Principles of Strategic Management
Case Study #1
Frog Box: Integrated Choices
Chan, Yan Kay (Haley)
41799996
Course Coordinator: Dr. John Steen
1
MGTS7303: Principles of Strategic Management
Case Study #1: FrogBox: Integrated Choices
Chan, Yan Kay (Haley)
41799996
MGTS7303: Case Study #1
FrogBox: Integrated Choices 1.
What are the main environmental drivers for this business? Is
Frogbox operating in an attractive industry with a low level of competitive rivalry?
(10 marks) FrogBox is a residential moving company that was established to fill a need for a costeffective, convenient and environmentally friendly alternative to cardboard moving boxes. The company manufactures and distributes reusable plastic boxes with interlocking lids, reusable plastic wardrobe boxes, recyclable packing paper and moving dollies (Bigus,
2013). This allows moving between different locations to be convenient and affordable for customers while minimizing the negative impact on the environment (Lawrimore, 2013). The main macroenvironmental driver for FrogBox would be the low degree of rivalry in the moving and removal industry. In addition, the homogeneous and constant demand for residential moving also drives the business. Customers are constantly seeking to move between residential locations and FrogBox fulfils the need of this sustainable market segment. With limited competition and moving alternatives, FrogBox is able to limit buyer power and dictate favourable terms on purchase agreements that would have been available to competitors in the same industry (Carpenter et al., 2010). The need for a ‘green’ alternative to cardboard
Case Study #1: FrogBox: Integrated Choices
Chan, Yan Kay (Haley)
41799996
MGTS7303
Principles of Strategic Management
Case Study #1
Frog Box: Integrated Choices
Chan, Yan Kay (Haley)
41799996
Course Coordinator: Dr. John Steen
1
MGTS7303: Principles of Strategic Management
Case Study #1: FrogBox: Integrated Choices
Chan, Yan Kay (Haley)
41799996
MGTS7303: Case Study #1
FrogBox: Integrated Choices 1.
What are the main environmental drivers for this business? Is
Frogbox operating in an attractive industry with a low level of competitive rivalry?
(10 marks) FrogBox is a residential moving company that was established to fill a need for a costeffective, convenient and environmentally friendly alternative to cardboard moving boxes. The company manufactures and distributes reusable plastic boxes with interlocking lids, reusable plastic wardrobe boxes, recyclable packing paper and moving dollies (Bigus,
2013). This allows moving between different locations to be convenient and affordable for customers while minimizing the negative impact on the environment (Lawrimore, 2013). The main macroenvironmental driver for FrogBox would be the low degree of rivalry in the moving and removal industry. In addition, the homogeneous and constant demand for residential moving also drives the business. Customers are constantly seeking to move between residential locations and FrogBox fulfils the need of this sustainable market segment. With limited competition and moving alternatives, FrogBox is able to limit buyer power and dictate favourable terms on purchase agreements that would have been available to competitors in the same industry (Carpenter et al., 2010). The need for a ‘green’ alternative to cardboard
References: BDC. (2011). Frogbox springs to franchising success with a green idea. Retrieved August 31, 2014, from Bigus, P. (2013). Frogbox. Richard Ivey School of Business Foundation. Richard Ivey Carpenter, M.A., Sanders, W.M., Rice, J. & Martin, N. (2010). Strategic Management: A Dynamic Perspective. Concepts & Cases. NSW: Pearson Australia. Lawrimore, K. (2013). Frog Box. Retrieved August 31, 2014, from Steen, J. (2014). MGTS7303 Semester 2 2014: Economics, Profit and Value [Powerpoint slides]. Unpublished manuscript, MGTS7303, University of Queensland, St Lucia,