Preview

mgt 599

Good Essays
Open Document
Open Document
809 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
mgt 599
Introduction
The Stratigic Planning Process begins with creating a “strategic toolbox” for project implantation and planning in any organization. Identifying the criteria for developing effective Mission and Vision Statements is where this process begins. (MGT 599/Module1-SLP) In conducting research in identifying the most crucial criteria for developing the most effective Mission and Vision Statements, I have concluded the following; (Stratigic Planning, 2007)

Mission Vs. Vision Statements Many will agree in the business world that the Mission and Vision Statements have kind of blended together and thus caused a lot of confusing for many to decipher what they are and the differences between them. In an article by; Janell Evans, Psychology Today; Vision and Mission - What's the difference and why does it matter? April, ,2010); reiterates this notion. Evans goes on to clarify the differences and how to maintain the differentiation of both while guarding the integrity of the blended intent of both together and individually. With this, I was able to make the distinctions and similarities as follows:

Mission Statement
A company’s Mission statement must be in-line with the operations and actions of the company. It is an “articulate” way of expressing the WHO, WHAT, WHY, and the WHERE. Whereas; companies Vision Statement expresses the HOW of what the company does. (MGT. 599/Backround/Mission/Visions/Goals,2014) (McNamara,2009)

Mission Statement Criteria
Establishes and describes Organizations Purpose
Speaks to the people it serves
States its product or service
Distinguishes from others in industry
Mission specifically Is within reach of adherence
Culture of company is reflected (Welch,2012)

Vision Statement
A company’s vision statements often are comparable to their mission statements as in a company’s objectives. However, its distinguished by creating an imagery of HOW the Mission of the companies objectives are carried out and speaks

You May Also Find These Documents Helpful

  • Good Essays

    Vision and Mission Statements are brief summaries that clearly describe the direction and purpose of the organization. Vision and Mission Statements are the backbone statements that drive and describe the company from the inside out. Everything from both statements are looked upon not only by investors but outsiders as well such as employees and future customers. Included in the vision and mission statements are the values of the organization. There are times that products, services and who the organizations are, are included also in the vision and mission statements. It is important to be as informative but as brief as possible. The vision statement answers, “Who are we” the Mission statement answers “What we do’ and the values sum everything up. One goal of writing a good, and concise Vision and Mission Statement without cramming in too many words is to spend time understanding the goals of the company, the clientele of the company, the expected growth of the company and the expected expansions of the company as well as why the organization was formulated. It is also important to include in the vision and mission statement what the organization foresee short and long term when it comes to the involvement with the community and employees.…

    • 795 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The importance of the mission and vision statement to the drive of the company and how they see their company in the society. The mission statement represents the company foundation of the company, without it, the market may not know what product they are selling. The vision statement does not the defines business as much as the mission statement. It gives the employees, investor, and customer the optimal goal of the company…

    • 672 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Mgt 498

    • 950 Words
    • 4 Pages

    The strategic management process is important to the success of any company. Throughout the following paragraphs, the paper will discuss the primary components of the strategic management process. The paper will indicate the importance of why a company should use the strategic management process. Finally, the paper will close with the discussion of the research that found regarding Apple describing the strategic management process that the company uses in it implementation of a new idea.…

    • 950 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Mgt 445

    • 1045 Words
    • 3 Pages

    In 2010 a week after my birthday the car I ordered finally came in a 2010 Camaro SS. I had the vehicle ship to Hennessey performance in Texas where I had modifications done to the vehicle. On completion the vehicle was putting down 485hp to the rear wheel which is a 150hp over stock power. Eight months with by the vehicle was running hard and great. In January of 2011 the engine starts making a ding sound at high RPMS. This sound was different from the normal knocking sound that lean or poorly tuned engine would make. Being in New Orleans Hennessey performance was not easy to get to so I took the vehicle to the dealership. The service manager drove the vehicle and connected it to the computer and the diagnosis was that everything was fine. A week later after leaving the dealership the engine started shaking and the vehicle was not drive able. The dealership diagnosis the vehicle again and determined that the noise was coming from cracked pistons 2, 4, and 7 scratching the motor walls. My family purchased many vehicles from Banner Chevrolet so I knew I had to negotiate my out of this one. Because of the modifications the vehicle power train warranty would be voided and a new LS3 was 14 thousand dollars to replace.…

    • 1045 Words
    • 3 Pages
    Better Essays
  • Best Essays

    A business’ mission and vision statement is at the very foundation of their strategic planning process. Strategic planning identifies where the business wants to be at some point in the future and how it is going to get there (McNamara, 2009). The mission and vision statement provide a written compass to the roadmap for the strategic plan. Putting down in as few selective words as possible while still encompassing the essence of the business communicates to both the target market and employees what the business is about and how it’s getting there. Therefore, it’s imperative to understand how to write an effective statement. Each has their own unique purpose but work in concert with each other. Jennell Evans, President and CEO of a workplace performance improvement firm named Strategic Interactions Inc., has reported she has found the two statements mistaken for each other and/or they were very uninspiring, confusing and forgettable (Evans, 2010). Ms. Evans continues to say mission and vision statements should be…

    • 1771 Words
    • 8 Pages
    Best Essays
  • Satisfactory Essays

    The difference between a mission and vision statement is the time element. While the mission statement talks about what the company is doing, the vision statement refers to what the company wants to be in the future.…

    • 537 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    MGT 605

    • 569 Words
    • 5 Pages

    MGT 605 – Notes Week 1 Monday, Jan 6th, 2014 Self-Management Money –Finances Relationships: Personal (family) and professional Health Career goals Spirituality Tasks/Responsibilities of Managers (Functional/Management) Organizing, make decisions, planning… Responsibilities/Function of Leadership 1. Establishing vision/direction; aligning staffs with stated strategic goals 2. Alignment: moving to the right direction -> achieve goals 3.…

    • 569 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    An organization’s mission statement is an opportunity to convey in a concise and compelling way the difference the organization is aiming to make in the world. Stakeholders want to be part of making this happen and they want the organization to be remembered for this in the future. Thompson et al 2005 states a strategic vision…

    • 1038 Words
    • 5 Pages
    Better Essays
  • Good Essays

    MGT 534

    • 2108 Words
    • 18 Pages

    Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the…

    • 2108 Words
    • 18 Pages
    Good Essays
  • Best Essays

    Creating mission and vision statements are the initial steps of strategic management, "the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company 's objectives" (Pearce & Robinson, 2009, p. 3). Establishing _what the business is_ and _where it wants to go_ leads to the development of strategic objectives that identify "what must be done to realize the vision and mission of a business" (University of Phoenix, 2009, para. 2). Knowing what must be done is not enough; a set of specific actions…

    • 1242 Words
    • 5 Pages
    Best Essays
  • Good Essays

    The organization’s vision statement is parallel to the mission statement because they define the company’s business operation. To ensure that the vision statement is in alignment with the mission statement, the leadership of the organization must communicate the vision in reference to building the organization for the future. To measure the effectiveness of the vision statement, the organization’s leadership and management use indicators such as total sales, market share, customer service response to question and complaints, and market…

    • 976 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Norris & Company mission statement is a strong message of what as a real estate company they do and how they strive to be the best of what they do in a highly competitive market. Norris & Company has strong visionaries and founders whom have extensive real estate backgrounds and they strive to keep their vision, mission and goal on track. Mission Statement Mission statement is significant for every business to show their vision and goals in the competing market. Companies usually are born via the vision of an entrepreneur who has certain vision and goals for their company. The mission statement should reflect this vision and goal clearly so that when clients read up on the company they get a clear view of the organizations vision.…

    • 676 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    This defines what a company will do to achieve its vision. It may include the company’s functions, goals and philosophies…

    • 1070 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    In this article authors presents the importance of vision statement and framework that help any organization in order to achieve successfully and all stakeholders involved focus for targeting common goals. It also shows the importance and need of framework that’s required for organization vision. Most of the organizations focus on vision in order to fulfill their mission statement. Normally all of these vision or mission statements contain so many inspirational words that attract not only employees but outsider investors as well. Organization Vision is something is that’s required compelling, guiding force for mission statement.…

    • 1103 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    You did all your research, you gathered the necessary resources you rented or constructed a building and filled it with the tool your employees will need to produce your product, the doors are open and customers are coming in to make purchases. Now in order to stay competitive in your chosen industry you have to answer some difficult questions such as; where do you go from here? How are you going to grow your business? What product improvements do you want to make? How do you communicate these goals to your employees and customers to keep them interested in your brand? In Strategic Management for Organizations, Abraham states, “A vision statement is a concise expression of where the organization would like to see itself in the next 5 to 10 years” (p.41). By developing a Vision statement the leadership of a company informs its stakeholders of where the company is going and what its goals for the future are.…

    • 435 Words
    • 2 Pages
    Good Essays