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CENTENNIAL COLLEGE
School of Business

MGMT 702 (101) CRAFTING AND EXECUTING STRATEGY

Fall 2014: Professor Jai Goolsarran

Research and Case Analysis No. 2 (10%) Part B: Dell, Inc.

Please make a careful study of the case entitled, “Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?”, the Annual Report of the company as presented in its Form 10-K SEC filing in respect of the fiscal year ended February 01, 2013, your textbook’s references to the company, and other materials specifically referred to. Then, answer the following questions. References in these questions to Dell Inc., Dell, and “the company” are to be read and understood as one and the same. Your submission should be a word-processed document, prepared in the usual format (cover page, double space, font size 12, headings for each question, one-inch margins, appropriate end notes, references, etc.), and should be submitted to me in class, in person, at our class meeting on October 21, 2014. Be sure that you include page references in each of your answers. Any answer embodying material from any source outside of those specified here will be awarded a score of zero.

1. For the purposes of updating the data in the case material, go to the section in the 2013 Annual Report (10-K Filing) dealing with “Selected Financial Data” and prepare a tabulation embodying the following information in respect of the fiscal years 2013 to 2009 in that order: revenues in $B, net income in $B, return on assets (%), return on equity (%). (5 marks)

2. Go to www.nytimes.com , enter a search for the article, “Can



References: His Namesake?”, dated September 09, 2007. What was the major root cause of the company’s recent setbacks as identified by Michael Dell? What particular 10. Please view/listen to the Youtube video, entitled, “Michael Dell Addresses Dell’s Future” and uploaded on Youtube on January 16, 2013 Posted on eCentennial on Monday, October 06, 2014 at 7.15 pm.

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