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MERCOSUR :How would a Mexicann company trying to enterthe Argentine market proceed and what difficulties would it have to face

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MERCOSUR :How would a Mexicann company trying to enterthe Argentine market proceed and what difficulties would it have to face
MERCOSUR
How would a Mexican company trying to enter the Argentine market proceed and what difficulties would it have to face?

Mexico

MERCOSUR

Source: Based on http://www.mapaamericalatina.com, 13 February 2013

INTERNATIONAL BUSINESS
Professor: Paul Meyer
Written by: Alison del Olmo & Alejandra Barrera Cárdenas
Deadline: 1st March 2013

TABLE OF CONTENTS
EXECUTIVE SUMMARY..................................................................................................3
ABBREVIATIONS ...........................................................................................................4
OBJECTIVE ....................................................................................................................4
METHODOLOGY AND SOURCES ....................................................................................4
RESULTS AND CORRESPONDING PRESENTATION & DISCUSSION ..................................5
1.

THE COMPANY ......................................................................................................5

2.

COUNTRY OVERVIEW.............................................................................................5

3.

PESTEL ...................................................................................................................6
3.1
3.2
3.3
3.4
3.5
3.6

POLITICAL ............................................................................................................................ 6
ECONOMIC .......................................................................................................................... 6
SOCIAL ................................................................................................................................ 6
TECHNOLOGICAL ................................................................................................................... 7
ENVIRONMENTAL
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