Mercedes Benz Malayisa

References: Starbuck, W.H. (1976). Organizations and their environments. In Dunnette, M.D. (ed.). Handbook of industrial and organizational psychology. Chicago: Rand McNally. Steyn, B. (2000a). Strategic management roles of the corporate communication function. Research script in partial fulfilment of the requirements for a lectured masters degree in Communication Management Steyn, B. (2000b). Model for developing corporate communication strategy. Communicate, 19(2):1-33. Steyn, B. (2000d). CEO expectations in terms of PR roles. Communicare, 19(1):20-43. Steyn, B. & Puth, G. (2000). Corporate communication strategy. Sandown, South Africa: Heinemann Publishers. Strategic Communication Management (SCM) (2002). Communication 2002 – the SCM round table. Dec/Jan:16-21. Sturdivant, F.D. & Vernon-Wortzel, H. (1990). Business and society: A managerial approach. Four the edition. Homewood, Illinois: Irwin. Tibble, S. (1997). Developing communications strategy. Journal of Communication Management,1(4):356-361. Toth, E.L., Serini, S.A., Wright, D.K. & Emig, A.G. (1998). Trends in public relations roles: 1990-1995.Public Relations Review, 24(2):145-163. Van Riel, C.B.M. (1995). Principles of corporate communication. Hertfordshire, UK: Prentice Hall. Van Ruler, B. (2000). Future research and practice of public relations, a Europen approach.Proceedings of the 7th Annual Symposium, Lake Bled, Slovenia, 7-8 July. Vercic, D. & Grunig, J.E. (2000). The origins of public relations theory in economics and strategic management Vercic, D., Van Ruler, B., Butschi, G. & Flodin, B. (2001). On the definition of public relations: AEuropean view. Public Relations Review, 27:373-387. Adair, J. (1973) Action-Centred Leadership. New York, McGraw-Hill. AstraZeneca (1999) Leadership in AstaZeneca. AstraZeneca HR, Dec 1999. Bass, B. (1985) Leadership and Performance beyond Expectations. New York: Free Press. Bass, B.M.& Avolio, B.J. (1994) Improving organizational effectiveness through transformational leadership Belbin, R. M. (1993) Team Roles at Work. Oxford: Butterworth-Heinemann. Bergmann, H., Hurson, K. and Russ-Eft, D. (1999) Everyone a Leader: A grassroots model for the new workplace Blackler, F. and Kennedy, A. (2003) The Design of a Development Programme for Experienced Top Managers from the Public Sector Blake, R.R. and J.S. Mouton (1964) The managerial grid. Houston TX: Gulf. Burns, J. M. (1978) Leadership. New York: Harper & Row. Conrad, K. W. (1995) SGML, HyTime, and Organic Information Management Models, Second International Conference on the Application of HyTime, August 1995 Boisot, M. H. (1998). Knowledge Assets: Securing Competitive Advantage in the Information Economy. Dunlop, C. E. M. and J. H. Fetzer (1993). The Glossary of Cognitive Science. New York, Paragon House. Fahey, L. and L. Prusak (1998). “The Eleven Deadliest Sins of Knowledge Management.” California Management Review 40(3): 265-276. Jensen, M. C. (1998). Foundations of Organizational Strategy. Cambridge, Massachusetts, Harvard University Press. Krogh, G. V. (1998). “Care in Knowledge Creation.” California Management Review 40(3): 133-153. Krogh, G.V. and J.Roos (1995), Organizational Epistomology. New York, St. Martin 's Press. Kuhn, T. S. (1996). The Structure of Scientific Revolutions. Chicago, The University of Chicago Press. Lamberts, K. and D. Shanks (1997). Knowledge, Concepts, and Categories. Cambridge, Massachusetts, The MIT Press. Leonard, D. and S. Sensiper (1998). “The Role of Tacit Knowledge in Group Innovation.” California Management Review 40(3): 112-132. Moss, E. (1995). The Grammar of Consciousness: An Exploration of Tacit Knowing. New York, St. Newman, B. D. (1997). The Siamese Twins: Documents and Knowledge. West Richland, WA, The Knowledge Management Forum. O 'Dell, C. and C. J. Grayson (1998). “If We Only Knew What We Know: Identification and Transfer of Internal Best Practices.” California Management Review 40(3): 154-174.