Mei Zhen Xiang Case Study
Table of Contents
1. Introduction ..2
2. History of Bak Kwa 3
3. Bee Chen Hiang Profile 3
4. Guanxi and Xinyong ..6
5. Patterns of Expansion ...7
6. Business Strategies and its Success 7
7. Societal Effects .9
8. Post-war Singapore .9
9. Chinese Nature in Doing Business 10
10. Conclusion 11
Introduction
Bee Cheng Hiang multi-million business has come a long way to what it is today. The business has survived the effects of war, the restructuring of the economy and initial unfavorable government policies which focused on MNCs and GNCs. Its development is very much shaped by the changes of the environment and in this paper; we will see how the business adapted itself and overcame the odds.
In this business profile of Bee Cheng Hiang Hup Chong Foodstuff Pte Ltd, we will look into the history of the business, how it survived the testing of time, then structure of the management and philosophy behind this traditional Chinese business.
For the Chinese, Bak Kwa is a must-have during festive seasons such as Chinese New Year. The foreigners may ask, "What is Bak Kwa?" Bak Kwa is a traditional Chinese delicacy which originated in china and is further modified to suit the taste of the consumers in Singapore. The history of this delicacy traces back to a common Chinese practice in the olden days of China. During those days, preservation of excess meat from festivals and banquets posed a challenge to the people. Salt and sugar have always been used to address this concern. However, preserving meat leads to deterioration of its taste. In light of this predicament, Mr Teo Swee Ee, a Singaporean, developed during the 1930s a special marinade, which has been jealously kept secret until this day, to better
1. Introduction ..2
2. History of Bak Kwa 3
3. Bee Chen Hiang Profile 3
4. Guanxi and Xinyong ..6
5. Patterns of Expansion ...7
6. Business Strategies and its Success 7
7. Societal Effects .9
8. Post-war Singapore .9
9. Chinese Nature in Doing Business 10
10. Conclusion 11
Introduction
Bee Cheng Hiang multi-million business has come a long way to what it is today. The business has survived the effects of war, the restructuring of the economy and initial unfavorable government policies which focused on MNCs and GNCs. Its development is very much shaped by the changes of the environment and in this paper; we will see how the business adapted itself and overcame the odds.
In this business profile of Bee Cheng Hiang Hup Chong Foodstuff Pte Ltd, we will look into the history of the business, how it survived the testing of time, then structure of the management and philosophy behind this traditional Chinese business.
For the Chinese, Bak Kwa is a must-have during festive seasons such as Chinese New Year. The foreigners may ask, "What is Bak Kwa?" Bak Kwa is a traditional Chinese delicacy which originated in china and is further modified to suit the taste of the consumers in Singapore. The history of this delicacy traces back to a common Chinese practice in the olden days of China. During those days, preservation of excess meat from festivals and banquets posed a challenge to the people. Salt and sugar have always been used to address this concern. However, preserving meat leads to deterioration of its taste. In light of this predicament, Mr Teo Swee Ee, a Singaporean, developed during the 1930s a special marinade, which has been jealously kept secret until this day, to better