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Meet the Brics Case Study

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Meet the Brics Case Study
Map the proposed sequence of evolution of the economy of the BRICs.what indicates might companies monitor to guide their investments and organize their local market operations?
Answer: China and India will be the dominant global suppliers of manufactured goods and services,respectively, while Brazil and Russia will become the principal suppliers of row materials. Collectively, on almost every scale, they will become the largest entity on the global stage. The unfolding influence of the BRICs as engines of new growth and spending power leads some to argue that these transitions may happen even sooner, especially given the aging working populations and falling productivity rates in richer nations. Experts’ forecasts that the most dramatic transition will take place over the next 20 to 30 years, BRICs will show higher returns, increased demand for capital, and stronger national currencies. Companies should monitor the, political, legal, and cultural factors and changes.
The BRIC’s economies are on the verge of the rapid growth of their consumer markets. (Experience indicates that consumer demand takes off when GNI per capita reaches levels between $3,000 and $10,000 per year.) In Russia there is already significant evidence of the growth of consumerism during the past decade. There are also early signs of similar trends in China and India, where the growth of their middle classes is very rapid. It is expected that within a decade or so, each of the BRICs will show higher returns, increased demand for capital, and stronger national currencies. Thus, foreign firms will want to monitor major economic indicators such as GNI, PPP, and the Human Development Index, as well as developments in the cultural, political, and legal environments of those nations. The indicator that companies might monitor to guide their investments and actions is the futures of widespread poverty and distorted income distributions. With the exception of Russia, hundreds of millions of



References: * International Business text book of Daniels,Radebaugh,Sullivan. 12th edition. * http://mamikikeyu.wordpress.com/page/2/ * http://drgeogrefahmy.com.labteachingtips/daniels04.im.doc * www.aolanswer.com * www.scribd.com * www.oppapers.com

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