media terminology

MES T 1
Section A/B Terminology
Advertising- Producing adverts for commercial products or services.
Archetype- the ultimate stereotype
Audience- People who watch or listen to a TV or radio programme
Binary Opposition- The contrast between two or more things that create conflicts and drives evil E.g., Good/Evil, Day/Night and Male/Female
CGI- Computer Generate Imagery. 3D effects such as fire scenes
Consumption- Sum of information taken by an individual or group
Continuity Editing- Predominant style of editing in narrative cinema and TV
Convergence- The merging of mass communication outlets, print, TV, radio, the internet along with the portable and interactive technologies through various media platforms
Countertype- A positive stereotype and emphasizes the positive features about a person.
Connotation- The human response to a text which is culturally specific, the meaning behind the sign
Demographic- Dividing the audience up into different groupings of people by age, gender, location, professional status, religion and ethnicity.
Denotation- Common Sense, obvious meaning
Disequilibrium- The unbalanced world between the problem and the climax
Dominant Ideology- A Marxist theory is the set of common values and beliefs shared by most people given in society, framing how the majority think about a range of topics.
Enigma- Someone that is mysterious or difficult to understand
Equilibrium- A wide variety of contexts
Elliptical Editing- Makes screen time shorter than story time by cutting out unnecessary actions;
Genre- Way of categorising a media text according to its form, style and content
Hybridity- More than one genre in one media text (Rom-Com)
Intertextuality- A post modern term to describe the way we understand a post modern text by its relation to other texts. One text is referring to another.
Mass Audience- Mass media denotes a section of the media specifically designed to reach a large audience
Mise-en Scene- arrangement of scenery and properties to represent the place or movie is enacted.
Montage- The process or technique of selecting, Editing and piecing together separate sections of film to form a continuous whole
Non-Diegetic- Sound that is added in post-production to enhance the viewer’s experience of the film. Soundtracks, voice over, enhancement
Prime Time- The regularly occurring time, at which a television or radio audience is expected to be greatest, generally regarded as between 8 and 11 p.m.
Polysemic- The ambiguity of an individual word or phrase that can be used to express two or more different meanings
PSB (public service broadcasting) - includes radio, TV and other electronic media outlets whose primary mission is public service.
Semiotics- The study of signs and symbols and their use or interpretation
Typography- The style and appearance of printed matter
UGC (user generated content) – audience interaction, allows the audience to interact with the media text