Top-Rated Free Essay
Preview

Media Sensationalism

Good Essays
672 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Media Sensationalism
Media:
Media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose.
The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television. Print media use a physical object such as a newspaper, book, pamphlet or comics. Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting. Public speaking and event organising can also be considered as forms of mass media. The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as emails, websites, blogs and internet based radio and television.
The organizations that control these technologies, such as television stations or publishing companies, are also known as the mass media.
Role of media in society
The ideal role of the media in any given society is to inform the general public on events and issues that affect them. The contemporary society has a variety of media ranging from advertising to broadcast and digital. We also have the electronic, hypermedia and the mass media.
Media is the most powerful tool of communication. It helps promoting the right things on right time. It gives a real exposure to the mass audience about what is right or wrong. Even though media is linked with spreading fake news like a fire, but on the safe side, it helps a lot to inform us about the realities as well.

"The world is moving towards progress in every walk of life. But when we look towards societies, it feels as if some thing is still missing. Money, power, lust, etc., is the wish of every human being to attain. But we can't deny this fact that we all are bounded with loads of social problems, which are hard nuts to crack. Social issues are matters which directly or indirectly affect many or all members of a society and are considered to be problems, controversies related to moral values, or both. Social issues include poverty, violence, corruption, bribery, suppression of human rights, discrimination, and crime, killing in the name of honor, etc.
"Media has a constructive role to play for the society. Today News Channels and even some Newspapers are mouthpiece of some social issues, which helps us to estimate the realities of lives. Media has played an important role in order to focus on the social issues in almost every era.

Media sensationalism
Sensationalism is a type of editorial bias in mass media in which events and topics in news stories and pieces are over-hyped to increase viewership or readership numbers. Sensationalism may include reporting about generally insignificant matters and events that don't influence overall society and biased presentations of newsworthy topics in a sensationalist, trivial or tabloid manner.
Some tactics include being deliberately obtuse, appealing to emotions, being controversial, intentionally omitting facts and information, being loud, self-centered and acting to obtain attention. Trivial information and events are sometimes misrepresented and exaggerated as important or significant, and often includes stories about the actions of individuals and small groups of people, the content of which is often insignificant and irrelevant relative to the macro-level day-to-day events that occur globally. Furthermore, the content and subject matter typically doesn't affect the lives of the masses and doesn't affect society, and instead is broadcast and printed to attract viewers and readers. Examples include press coverage about the Bill Clinton/Monica Lewinsky scandal, Casey Anthony Trial, Tonya Harding's role in the attack of Nancy Kerrigan, the Elian Gonzalez affair and the O.J. Simpson murder case.

You May Also Find These Documents Helpful

  • Good Essays

    Media is a way of communication and the different types of communication could be through magazines television, mobile phones e.g. through media pubic get to know what is happening around the world.…

    • 2605 Words
    • 7 Pages
    Good Essays
  • Good Essays

    The purpose of media is quite simple, it is as Carl Jensen describes it, “a warning signal--information--that alerts the citizens that something is wrong which needs attention and resolution. An aware and informed populace could then influence its leaders to…

    • 1232 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    To be able to answer this question also we need to understand what the term ‘media’ means? The definition of media is the communication channels through which news, entertainment, education, data or promotional messages are disseminated. Media includes every broadcasting and narrow casting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax and internet and etc.…

    • 5589 Words
    • 23 Pages
    Powerful Essays
  • Satisfactory Essays

    Role of Mass Media – Mass Media can simply be defined as a medium of communication such as radio, television and print. It can also be defined as a large-scale organisation which uses one or more of these technologies to communicate with large numbers of people. The role of Mass Media can have a positive effect as well as a negative on an individual.…

    • 723 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Rapid Growth In Australia

    • 1231 Words
    • 5 Pages

    The media are systems or technology that assist and promote human communication (O’Shaughnessy & Stadler,2008). The media uses industrialized technology to produce messages that are to be relayed between people. Most media forms are designed to reach large audiences, when this is the case they are termed ‘mass media’. There are five main factors that determine…

    • 1231 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Media Eating Disorders

    • 1935 Words
    • 8 Pages

    The media seeks to inform us, persuade us, entertain us, and change us. The media also provides an easy way of communication so that everyone in our culture is up to date with…

    • 1935 Words
    • 8 Pages
    Good Essays
  • Good Essays

    In the past century, media has grown exponentially. Starting off with the newspaper, then going to the radio, then eventually the television and now to cell phones, media has become a huge role in today’s society. It is our source for news. Media has become a crucial necessity in recent times. With media, news is able to spread faster around the world than it ever has before. Media has a very important role in society, specifically with the improvements on the spread of information.…

    • 1145 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Sport Marketing Exam Review

    • 10230 Words
    • 41 Pages

    Media= Communication with the general public by organisations. Ex Broadcasters, print newspapers, magazines and radio stations.…

    • 10230 Words
    • 41 Pages
    Powerful Essays
  • Better Essays

    bct- crictical thinking

    • 6548 Words
    • 27 Pages

    Media is a means of communication with the intent to influence a wide audience.1 Historically, this referred to newspapers and television, but it now includes electronic forms, such as the Internet. The term social implies two-way communication in which the user interacts with a media source.…

    • 6548 Words
    • 27 Pages
    Better Essays
  • Good Essays

    What is mass media? Mass media is a way of connecting people all over the globe, such as television, radio, internet, newspaper, magazines, etc. Mass media started thousands of years ago. In different cultures, people had different ways of communicating. Many drew pictures on cave walls as a way of telling stories, while others communicated by hitting sticks on walls. In today’s culture, we are able to connect with people all over the world just by phone or internet.…

    • 426 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    The media is a messenger, and has target audience. The core function of the media is to represent and defend the public interests.…

    • 3046 Words
    • 13 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Conflict Theory: Believes the mass media does not serve the interests of the entire society and favours the interests of the dominant classes and political groups…

    • 391 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Media plays very a important role and has influence in virtually every aspect of our lives. It is considered as the best source to know about the happenings of world. Newspaper, magazine, radio, television and internet are the different types of media. It greatly affects our lives because media has the power to influence out thoughts.…

    • 1447 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Communication is one of the most important features of life. A baby cries to communicate its hunger. But it is not just a one-way process. When the mother hears her baby crying she tries to make out whether it is because of its hunger or because it is suffering from some other discomfort. She administers to the baby in accordance with her interpretation of the cry that it is communicating. So communication is a two-way process where the response is part of the process. That we define as Medium. When the medium carries messages to a large number of people through technology like Newspapers, Radio, Television, Internet etc. then it becomes a mass medium and so we call it Media.…

    • 703 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Functions of Mass Media

    • 446 Words
    • 2 Pages

    Mass media is used to target majority of people (or masses) at national or international level. Television, radio, billboards, internet, newspapers, websites, blogs, movies etc. Are the main sources through which messages are prepared (by making advertisements or promotional campaigns) and are conveyed to the audience in different forms. The electronic media, internet media and print media enables the viewers to keep in touch with all kinds of current event. Differentorganizations and businesses use mass media to promote their products which serves as a source of income for both the businesses (in the form of increasedsales) and the customer (in the form of providing value added information). Media is a great source of entertainment and public messages for the betterment of society. The critical reviews on articles regarding various social, business and ethical issuespublished in web and newspaper create an environment which fosters exchange of knowledge. Media is also a representative of one's culture and traditions. It serves as a platform to provide freedom of speech to the people of society. One of the negative aspects of media is that sometimes source of media is not that much reliable the way it should be in some cases. It can be used for advocating negative aspect in the society to serve one's personal interests. People might perceive different meanings out of the messages received from the media. Media if used politically or used with bias can create adverse effects on the viewers.…

    • 446 Words
    • 2 Pages
    Good Essays