Media selection
The aim of advertising is to promote new product to local children and teenagers and to recall brand.
Media selection
We have chosen magazine, newspaper, internet and outdoor advertising as our platform to transmit our messages. This media multiplier effect is stronger than using medium alone. Other media can help decrease the disadvantage of the other media.
For magazine, we selected MILK and YES to promote QOO.
Firstly, since magazine has high marker segmentation, can easy to reach our target customers. YES is target on 90s generations and Milk is target on both 80s generation and 90s generation.
Secondly, the purchase location can be present in the ad, thus, it can act as a remainder to consumers.
Thirdly, based on the 2012 list of Hong Kong’s best performing print magazines, Milk is the second top magazines of the year which have a high circulation of 100,000 in Hong Kong. Thus, it provides a high reach to target customers.
For outdoor advertising, we have chosen MTR billboard and moving showroom.
For MTR bill board, it is a low-cost media outlet in terms of cost per impression. It can offer a broad reach and a high level of frequency since we purchase multiple billboards. Location include Mongkok, central, tsim sha tsui, causeway bay,Kowloon tong(1) (2)
港鐵綫路(1) （千人次)
機場快綫
（千人次)
過境綫
（千人次)
城際客運, 輕鐵及巴士 （千人次)
每月總乘客量
121,313
1,059
8,869
18,821
日均乘客量
4,270^^
35.3^
296^
627^
(1)
於2007年12月2日開始, 港鐵綫路包括荃灣綫、港島綫、觀塘綫、東涌綫、將軍澳綫、迪士尼綫、東鐵綫(不包括過境綫)，馬鞍山綫及西鐵綫。
^
日均乘客量包括週末及公眾假期
^^
週日平均乘客量
For moving showroom, we suggested going to some school village, such as Tzu Wan Shan, Kowloon city, there is higher concentration of schools than that of other location. It has higher reach and frequency to our target customers.
For free newspaper, we selected AM730 as the platform. It has a circulation of 30,000,000 in Hong Kong. Instead of traditional newspaper, free newspaper have higher reach to our customers. For AM730, the second of
Media selection
We have chosen magazine, newspaper, internet and outdoor advertising as our platform to transmit our messages. This media multiplier effect is stronger than using medium alone. Other media can help decrease the disadvantage of the other media.
For magazine, we selected MILK and YES to promote QOO.
Firstly, since magazine has high marker segmentation, can easy to reach our target customers. YES is target on 90s generations and Milk is target on both 80s generation and 90s generation.
Secondly, the purchase location can be present in the ad, thus, it can act as a remainder to consumers.
Thirdly, based on the 2012 list of Hong Kong’s best performing print magazines, Milk is the second top magazines of the year which have a high circulation of 100,000 in Hong Kong. Thus, it provides a high reach to target customers.
For outdoor advertising, we have chosen MTR billboard and moving showroom.
For MTR bill board, it is a low-cost media outlet in terms of cost per impression. It can offer a broad reach and a high level of frequency since we purchase multiple billboards. Location include Mongkok, central, tsim sha tsui, causeway bay,Kowloon tong(1) (2)
港鐵綫路(1) （千人次)
機場快綫
（千人次)
過境綫
（千人次)
城際客運, 輕鐵及巴士 （千人次)
每月總乘客量
121,313
1,059
8,869
18,821
日均乘客量
4,270^^
35.3^
296^
627^
(1)
於2007年12月2日開始, 港鐵綫路包括荃灣綫、港島綫、觀塘綫、東涌綫、將軍澳綫、迪士尼綫、東鐵綫(不包括過境綫)，馬鞍山綫及西鐵綫。
^
日均乘客量包括週末及公眾假期
^^
週日平均乘客量
For moving showroom, we suggested going to some school village, such as Tzu Wan Shan, Kowloon city, there is higher concentration of schools than that of other location. It has higher reach and frequency to our target customers.
For free newspaper, we selected AM730 as the platform. It has a circulation of 30,000,000 in Hong Kong. Instead of traditional newspaper, free newspaper have higher reach to our customers. For AM730, the second of