Media Portrayer
Learner’s name:
Assessment title:
Media Portrayer
Unit No.
24
Unit title:
Current and Media Affairs in Public Services
Issue Date:
Hand in date:
Assessor’s name:
Andrew Herbert
Outcomes covered in this assignment:
1
2
3
4
Learning outcome:
Understand how the public services are portrayed in the media
Assessment criteria ACHIEVABLE in this assignment (tick where appropriate)
Pass criteria
Merit criteria
Distinction criteria
1
2
3
4
5
6
1
2
3
4
1
2
(Please refer to the unit assessment criteria for the full text at all times)
SCENARIO:
As an employee of local authority, you have been asked to produce an educational package for public service organisations, to show new recruits how the media may affect their personal and lives.
In the form of a News Article
Task 1a
Explain how positive and negative images affect public perceptions of the public services (P5). Use at least two (one positive and one negative) case studies to support your article.
Task 1b
Analyse (M3)/Evaluate (D2) how positive and negative images affect public perceptions of the public services
Top Tip:
Please ensure that you refer to the unit content and grading tips over page.
Grading Criteria
P5: Explain how positive and negative images affect public perceptions of the public services
M3: Analyse how positive and negative images affect public perceptions of the public services
D2: Evaluate how positive and negative images affect public perceptions of the public services
Unit Content
Positive and Negative Images of the Public Services
Courage
Brutality
Self-sacrifice
Corruption
Care
Racism
Discipline
Blind Obedience
Adaptive
Out of date
Effects on public perception
Service practice and morale
Public Service Usage of the media
Public health and information campaigns
Requests for
Assessment title:
Media Portrayer
Unit No.
24
Unit title:
Current and Media Affairs in Public Services
Issue Date:
Hand in date:
Assessor’s name:
Andrew Herbert
Outcomes covered in this assignment:
1
2
3
4
Learning outcome:
Understand how the public services are portrayed in the media
Assessment criteria ACHIEVABLE in this assignment (tick where appropriate)
Pass criteria
Merit criteria
Distinction criteria
1
2
3
4
5
6
1
2
3
4
1
2
(Please refer to the unit assessment criteria for the full text at all times)
SCENARIO:
As an employee of local authority, you have been asked to produce an educational package for public service organisations, to show new recruits how the media may affect their personal and lives.
In the form of a News Article
Task 1a
Explain how positive and negative images affect public perceptions of the public services (P5). Use at least two (one positive and one negative) case studies to support your article.
Task 1b
Analyse (M3)/Evaluate (D2) how positive and negative images affect public perceptions of the public services
Top Tip:
Please ensure that you refer to the unit content and grading tips over page.
Grading Criteria
P5: Explain how positive and negative images affect public perceptions of the public services
M3: Analyse how positive and negative images affect public perceptions of the public services
D2: Evaluate how positive and negative images affect public perceptions of the public services
Unit Content
Positive and Negative Images of the Public Services
Courage
Brutality
Self-sacrifice
Corruption
Care
Racism
Discipline
Blind Obedience
Adaptive
Out of date
Effects on public perception
Service practice and morale
Public Service Usage of the media
Public health and information campaigns
Requests for