Media Influence On Bond Girls
The genre of the spy film has been highly influential in culture and the media since the introduction of the James Bond Series. This influence has since extended into the music video genre, for example Madonna’s Die Another Day and Justin Timberlake/50 Cent’s Ayo Technology.
The bond franchise is a well-known franchise with expectations such as gender stereotypes with males being more dominant and women being not dominant and only being used as sexual objects in the films. James bond is shown to have misogynist ideologies towards the feminine characters. The ‘bond girls’ have dominant ideologies of female characters. This expectation is somewhat shown in ‘Die Another Day. Whereas Jinx is confident and professional and has short hair, which …show more content…
This resembles that she is taking on the role of bond in this military. When she was being dragged away she is seen kicking a high heel shoe away rejecting her femininity, as a high heel shoe is a sign of femininity. Contributing to that idea she is seen wearing combat trousers, wearing no make up and she has a tattoo, which are signs of masculine attributes as she is independent and muscular. However Madonna contrasts those ideas as she wears a low cut top and she starts dancing very provocatively emphasizing her sexuality. It is also a possibility of Madonna is a post feminist as she is seen in a fencing hall fighting herself. We can assume from the lyrics of the song that she is going to destroy her ‘ego’ destroying her feminist ideology and instead emphasizing the power, dominance and control she has as a women. So she must be fighting her ego in the fencing hall. However in the other video 50 Cent is shown as conforming to dominant ideology of the male characters. Such as him being dominant, aggressive and authoritative. He is seen wearing smart expensive suits and driving expensive sport cars. Justin Timberlake also is seen wearing similar smart clothing and seen being chauffeured around by a masked …show more content…
In the video he is shown off as an alpha male, this is firstly shown at the beginning of the video when you see him looking down the scope of a very large gun, this would be seen as phallic imagery used to emphasize his masculinity in the video. These aspects of the Die Another Day could be seen to subvert the dominant ideology of women and how they can effeminate and glamorous. In 50 Cent’s video it reinforces the hegemonic idea of men dominating as masculine characters and women sexual objects. There is also a scene where 50 Cent is blindfolded whilst a number of women dance seductively, representing them as sexual objects for 50 Cent. Justin Timberlake throughout the video is potentially shown as a metrosexual. One way that this is shown is that Justin Timberlake spends the majority. And the female characters in the video although they have not acquired an identity and are only seen masked, they have been objectified like any of the James bond films female characters. You do also see times where the camera pans up and down the women’s bodies and their underwear is shot in close up, as if we are looking at these women from the perspective of a heterosexual male "gazing" at the women via the camera and thus making us gaze at them too. This is reinforced by the use of the gun scope looking at women, the night vision goggles and the eye line of the men in shot looking
The bond franchise is a well-known franchise with expectations such as gender stereotypes with males being more dominant and women being not dominant and only being used as sexual objects in the films. James bond is shown to have misogynist ideologies towards the feminine characters. The ‘bond girls’ have dominant ideologies of female characters. This expectation is somewhat shown in ‘Die Another Day. Whereas Jinx is confident and professional and has short hair, which …show more content…
This resembles that she is taking on the role of bond in this military. When she was being dragged away she is seen kicking a high heel shoe away rejecting her femininity, as a high heel shoe is a sign of femininity. Contributing to that idea she is seen wearing combat trousers, wearing no make up and she has a tattoo, which are signs of masculine attributes as she is independent and muscular. However Madonna contrasts those ideas as she wears a low cut top and she starts dancing very provocatively emphasizing her sexuality. It is also a possibility of Madonna is a post feminist as she is seen in a fencing hall fighting herself. We can assume from the lyrics of the song that she is going to destroy her ‘ego’ destroying her feminist ideology and instead emphasizing the power, dominance and control she has as a women. So she must be fighting her ego in the fencing hall. However in the other video 50 Cent is shown as conforming to dominant ideology of the male characters. Such as him being dominant, aggressive and authoritative. He is seen wearing smart expensive suits and driving expensive sport cars. Justin Timberlake also is seen wearing similar smart clothing and seen being chauffeured around by a masked …show more content…
In the video he is shown off as an alpha male, this is firstly shown at the beginning of the video when you see him looking down the scope of a very large gun, this would be seen as phallic imagery used to emphasize his masculinity in the video. These aspects of the Die Another Day could be seen to subvert the dominant ideology of women and how they can effeminate and glamorous. In 50 Cent’s video it reinforces the hegemonic idea of men dominating as masculine characters and women sexual objects. There is also a scene where 50 Cent is blindfolded whilst a number of women dance seductively, representing them as sexual objects for 50 Cent. Justin Timberlake throughout the video is potentially shown as a metrosexual. One way that this is shown is that Justin Timberlake spends the majority. And the female characters in the video although they have not acquired an identity and are only seen masked, they have been objectified like any of the James bond films female characters. You do also see times where the camera pans up and down the women’s bodies and their underwear is shot in close up, as if we are looking at these women from the perspective of a heterosexual male "gazing" at the women via the camera and thus making us gaze at them too. This is reinforced by the use of the gun scope looking at women, the night vision goggles and the eye line of the men in shot looking