Media Economics Term Paper Divya Vaidyanathan
Abstract
We all know that a multi-party democracy cannot function without money, especially in a country like India. Money plays a pivotal role in election campaigns provided it helps in the conduct of free and fair elections. If misused, it reduces the chances of fair play and the rule of law will be undermined. So comprehensively understanding the in and out flow of money and decipher the underlying factors,
Also, in order to comply with law and order maintenance and to keep the political parties in check the Election Commission of India has a compendium of Instructions on Election Expenditure Monitoring. This compendium guides the officers of various law enforcement agencies about their role during election process.
Thus, election spends benefits an extensive array of trade and commerce setups ranging from different media groups and advertisers that rake in campaign ad revenues to end user oriented companies that make the most of the by and large leap out of the expenditure. Also, election 2014’s sweeping victory of the Bharatiya Janata Party is attributed to the social media. So to analyse and delve deep into how the technology companies like Google, Facebook, Twitter, Instagram capitalised on the election factor and as to how they benefited from this.
We can dissect and scrutinize the economics of political campaigns in media during elections by studying the economics of the Delhi Elections 2015 in detail.
Aim & Objective:
To understand the economics of political campaigns in media during elections
To analyze the media patterns and spend by political parties with respect to the Delhi Elections 2015
To find out the nature and difference of the various mediums and their influence on the voters.
To list out the regulations and checks that the Election Commission set.
To understand the dynamics of the urban voter.
Need for the Study:
This paper would help us explore and analyze to seek a solution to the following
We all know that a multi-party democracy cannot function without money, especially in a country like India. Money plays a pivotal role in election campaigns provided it helps in the conduct of free and fair elections. If misused, it reduces the chances of fair play and the rule of law will be undermined. So comprehensively understanding the in and out flow of money and decipher the underlying factors,
Also, in order to comply with law and order maintenance and to keep the political parties in check the Election Commission of India has a compendium of Instructions on Election Expenditure Monitoring. This compendium guides the officers of various law enforcement agencies about their role during election process.
Thus, election spends benefits an extensive array of trade and commerce setups ranging from different media groups and advertisers that rake in campaign ad revenues to end user oriented companies that make the most of the by and large leap out of the expenditure. Also, election 2014’s sweeping victory of the Bharatiya Janata Party is attributed to the social media. So to analyse and delve deep into how the technology companies like Google, Facebook, Twitter, Instagram capitalised on the election factor and as to how they benefited from this.
We can dissect and scrutinize the economics of political campaigns in media during elections by studying the economics of the Delhi Elections 2015 in detail.
Aim & Objective:
To understand the economics of political campaigns in media during elections
To analyze the media patterns and spend by political parties with respect to the Delhi Elections 2015
To find out the nature and difference of the various mediums and their influence on the voters.
To list out the regulations and checks that the Election Commission set.
To understand the dynamics of the urban voter.
Need for the Study:
This paper would help us explore and analyze to seek a solution to the following
References: http://www.livemint.com/Politics/faqitM59FZOsdDQDspKHIP/Parties-launch-radio-ad-blitz-ahead-of-Delhi-elections.html http://www.assocham.org/newsdetail.php?id=4856 http://articles.economictimes.indiatimes.com/2015-02-13/news/59119686_1_soho-square-aap-s-radio-campaign http://www.business-standard.com/article/news-ians/parties-likely-to-spend-rs-200-crore-in-delhi-polls-assocham-115020500919_1.html http://www.thehindu.com/opinion/op-ed/paisa-power-and-politics/article6879362.ece http://www.livemint.com/Money/9TN1LyZSBcgGGEJKdk4LvJ/Economics-of-the-Delhi-elections.html http://www.bbc.com/news/blogs-echochambers-29821328 https://www.opensecrets.org/overview/