mecedez benz campaign
Project: To sell Mercedes Benz E Class
Target Audience: Women age 40+
Theme: Stay Classy, Stay Mercedes
I would design a series of advertisements, which focus on displaying the classy design and the brand prestige of Mercedes Benz. I would pass the message to my female customers that Mercedes represents your high social status, your good taste and your privileged way of living. It’s the same as spending a hundred thousand on a Hermes Birkin bag.
To women over 40, the most they care about is their age. However, in this series of campaign, I will tell them that even though you are not young anymore, you are classier, more elegant and would attract more successful men than those 20s or 30s girls.
As Mercedes’s major competitor, BMW has been considered to be a young and wild car brand. Their buys are young, tacky and like to show off. So I would like to use a comparison character of a young woman driving a BMW car in my campaign series.
In my series of campaign, I would create two major roles, one is a 40 years old elegant woman who wears a Chanel suit dress, like Carey Bradshaw, drives a Mercedes Benz E350.
Another role is a young, sexy and blonde girl wears a very short deep-V neck dress that shows her cleavage, driving a BMW 6.
Scene 1:
Those two cars park outside a bar and those two women are drinking with their friends in the bar. There is a successful gentleman like Mr. Big drinking with our Benz woman, and they have been talking and laughing the whole night and he asks for her phone number. However, when Mr. Charm is waiting for the restroom, he sees our hot BMW girl and immediately attracts by her due to effect of alcohol. Then they dance together and drink together for a few round, and he totally forgets our Benz Woman. And the Benz Woman sees them together and left heart-broken because she likes him too. Then, the scene back to the couple, the Mr. Charm goes home with our Blondie. The day after, He wakes up with
Target Audience: Women age 40+
Theme: Stay Classy, Stay Mercedes
I would design a series of advertisements, which focus on displaying the classy design and the brand prestige of Mercedes Benz. I would pass the message to my female customers that Mercedes represents your high social status, your good taste and your privileged way of living. It’s the same as spending a hundred thousand on a Hermes Birkin bag.
To women over 40, the most they care about is their age. However, in this series of campaign, I will tell them that even though you are not young anymore, you are classier, more elegant and would attract more successful men than those 20s or 30s girls.
As Mercedes’s major competitor, BMW has been considered to be a young and wild car brand. Their buys are young, tacky and like to show off. So I would like to use a comparison character of a young woman driving a BMW car in my campaign series.
In my series of campaign, I would create two major roles, one is a 40 years old elegant woman who wears a Chanel suit dress, like Carey Bradshaw, drives a Mercedes Benz E350.
Another role is a young, sexy and blonde girl wears a very short deep-V neck dress that shows her cleavage, driving a BMW 6.
Scene 1:
Those two cars park outside a bar and those two women are drinking with their friends in the bar. There is a successful gentleman like Mr. Big drinking with our Benz woman, and they have been talking and laughing the whole night and he asks for her phone number. However, when Mr. Charm is waiting for the restroom, he sees our hot BMW girl and immediately attracts by her due to effect of alcohol. Then they dance together and drink together for a few round, and he totally forgets our Benz Woman. And the Benz Woman sees them together and left heart-broken because she likes him too. Then, the scene back to the couple, the Mr. Charm goes home with our Blondie. The day after, He wakes up with