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Mcdonalds Swot Analysis Of Brazil's

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Mcdonalds Swot Analysis Of Brazil's
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Table of Contents

Executive Summary…………………………………………………………………………………..Pg.1
Country Facts and Statistics………………………………………………………………………Pg.2-3
Political Profile………………………………………………………………………………………...Pg.4-6
Company………………………………………………………………………………………………….Pg.7-8
Resource/Operation…………………………………………………………………………………Pg.9-10
Market Assessment………………………………………………………………………………….Pg.11-12
International Marketing…………………………………………………………………………..Pg.13-14
Recommendation/Conclusion………………………………………………………………….Pg.15
Works Cited…………………………………………………………………………………………….Pg.16

Executive Summary

Moving into a new home is always interesting, the experience varies from person to person because one person might think moving is exciting but another
…show more content…
Though the Brazilian federal government respects the human rights of its’ citizens, there are many serious abuses, and the current state of the government is considered poor. Common human rights that are inflicted with problems include unlawful killings, excessive force, beatings, abuse, torture in prison, the inability to protect witnesses, poor prison conditions, constant and unfair delays of trials. Other issues include violence against women and children, including sexual abuse, discrimination, forced labor and child labor. Though there are many corruptions, and issues with human rights in Brazil, two main focuses are child labor issues and gender issues. According to the figures and statistics conducted by the Brazilian Institute of Geography and Statistics, over one million children between the ages of ten and fourteen work in the country. Even though it is illegal for an individual to work in Brazil, until they are eighteen years old, many children are still forced to work - this is known as child labor. Child labor is commonly found in hard places to reach, where it is referred to as invisible child labor. In Brazil 's culture, child labor is generally an accepted practice, which is another difficulty for the government to decrease child labor. Families with low-incomes generally have children who are forced to work, and not given a chance to live their childhood, nor get an …show more content…
The two main ways this happens is through bribes, and unauthorized payments. Bribery to the government can corrupt businesses and ultimately end them. Most politicians in Brazil will take a bribe to promote businesses and give them better contracts. Lots of companies and individuals use this as a way of advertising, they see the chance to get a high ranked official to speak about their company and pounce on the opportunity. Unauthorized payments are made by individuals or companies that seek the same rewards of bribery. "Brazil ranks with Egypt and the United Kingdom as the worst copyright regimes in the world. Though Brazil did industrialize, it churned out mainly expensive, shoddy goods based on obsolete technology. Computers were so antiquated that Brazilian firms stuck with paper; and as for Brazilian cars, in 1990 the president, Fernando Collor, dismissed them as “carts”. That led to another about-face. Brazil re-opened its borders, joined the World Trade Organization in 1995 and accepted international intellectual-property rules" (De Janeiro, 301). Protecting their intellectual property is the main worry Brazil 's foreign clients raise. Trademarks take very long to be registered. In Brazil, a worker may be fired for committing any of the following: lack of self-restraint, doing business by themselves, violation of trade secrets, gambling,

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