Mcdonalds Case Study Project Managment
Contents
1. Introduction 1.1 History of McDonald's 1.2 Philosophy of the company
2. Task 1: SWOT Analysis 2.1 Strengths 2.2 Weakness 2.3 Opportunities 2.4 Threats
3. Task 2: McDonald's Plan to Win Strategy 3.1 Implementation of key elements new Strategies 3.2 SWOT Analysis and Plan to Win
4. Task 3: McDonald's 2003-2009 Strategy 4.1 McDonald's Dynamic Strategy 4.2 Strategies Comparison
5. Task 4: McDonald's Competitors 5.1 Wendy's 5.2 Jack in the Box 5.3 Sonic
6. References
7. Bibliography
1. Introduction
1.1 History of McDonald's
The first McDonald's was inaugurated by the McDonald's brothers in 1948, constituting itself as the first local in the history of the quick service of foods, in San Bernardino, California (U.S). They offered quick food, soon they reached a high level of sales and although the menu was limited the success that is to say previously prepared food and served to high speed. Without a doubt the base of its success was in substituting the conventional china that you/they used the rest of restaurants, for the paper bags. It was then when the supplier of the shaking machine shake, Ray Kroc, surprised by the quantity of "Multi-mixers" requested, it proposed the opening of new restaurants. This way in 1955 the first local of the Corporation was inaugurated in charge of Ray Kroc. During the 50´s and the 60´s, Ray's managerial team Kroc established the successful philosophy of the system of the company: Quality, Service, Cleaning and Value. At the moment this Franchise possesses more than 25.000 establishments in 117 countries and five are the continents in which the Golden Arches run off with, number that was increased more with the recent opening of 3.000 local during 1999. Although McDonald's offers its clients a standard menu in its entire local, it is common that these menus combine with special products that are developed in
1. Introduction 1.1 History of McDonald's 1.2 Philosophy of the company
2. Task 1: SWOT Analysis 2.1 Strengths 2.2 Weakness 2.3 Opportunities 2.4 Threats
3. Task 2: McDonald's Plan to Win Strategy 3.1 Implementation of key elements new Strategies 3.2 SWOT Analysis and Plan to Win
4. Task 3: McDonald's 2003-2009 Strategy 4.1 McDonald's Dynamic Strategy 4.2 Strategies Comparison
5. Task 4: McDonald's Competitors 5.1 Wendy's 5.2 Jack in the Box 5.3 Sonic
6. References
7. Bibliography
1. Introduction
1.1 History of McDonald's
The first McDonald's was inaugurated by the McDonald's brothers in 1948, constituting itself as the first local in the history of the quick service of foods, in San Bernardino, California (U.S). They offered quick food, soon they reached a high level of sales and although the menu was limited the success that is to say previously prepared food and served to high speed. Without a doubt the base of its success was in substituting the conventional china that you/they used the rest of restaurants, for the paper bags. It was then when the supplier of the shaking machine shake, Ray Kroc, surprised by the quantity of "Multi-mixers" requested, it proposed the opening of new restaurants. This way in 1955 the first local of the Corporation was inaugurated in charge of Ray Kroc. During the 50´s and the 60´s, Ray's managerial team Kroc established the successful philosophy of the system of the company: Quality, Service, Cleaning and Value. At the moment this Franchise possesses more than 25.000 establishments in 117 countries and five are the continents in which the Golden Arches run off with, number that was increased more with the recent opening of 3.000 local during 1999. Although McDonald's offers its clients a standard menu in its entire local, it is common that these menus combine with special products that are developed in
References: Gould, W. (1996). McDonald 's. London, Cherrytree Books. Kotler, P. (2005). Principles of marketing. Harlow, Financial Times Prentice Hall. Kotler, P. and G. Armstrong (2008). Principles of marketing. Upper Saddle River, NJ, Pearson/Prentice Hall. Kotler, P. and K. L. Keller (2009). Marketing management. Upper Saddle River, NJ, Pearson/Prentice Hall. Kroc, R. and R. Anderson (1987). "Grinding it out : the making of McDonald 's." 218 p., [24] pages of plates. Love, J. F. (1995). McDonald 's : behind the arches. New York, Bantam Books. McDonald 's (2008). "Annual Report. Retrieved September ". http://www.mcdonalds.com/corp/invest/pub/2008_annual_shareholders.html Nachrichten, F Peter, J. P. and J. H. Donnelly (2007). Marketing management : knowledge and skills. Boston ; London, McGraw-Hill Irwin. Phil Lyon, S. T. a. S. S. (2007). "The Ritzer debate continued." http://www.mcspotlight.org/media/reports/silverstone.html Schlosser, E Thomm, R. (1996). Business China : a practical insight into doing business in China. Chatswood, N.S.W., Business & Professional Publishing. Weekly, B. (1994). "McLibel Support Campaign." summary and extracts of court proceedings in High Court case: McDonald 's versus Helen Steel and Dave Morris. Kotler, P. (2005). Principles of marketing. Harlow, Financial Times Prentice Hall. Kotler, P. and G. Armstrong (2008). Principles of marketing. Upper Saddle River, NJ, Pearson/Prentice Hall. Kotler, P. and K. L. Keller (2009). Marketing management. Upper Saddle River, NJ, Pearson/Prentice Hall. Kroc, R. and R. Anderson (1987). "Grinding it out : the making of McDonald 's." 218 p., [24] pages of plates. Love, J. F. (1995). McDonald 's : behind the arches. New York, Bantam Books. McDonald 's (2008). "Annual Report. Retrieved September ". http://www.mcdonalds.com/corp/invest/pub/2008_annual_shareholders.html Nachrichten, F Peter, J. P. and J. H. Donnelly (2007). Marketing management : knowledge and skills. Boston ; London, McGraw-Hill Irwin. Phil Lyon, S. T. a. S. S. (2007). "The Ritzer debate continued." http://www.mcspotlight.org/media/reports/silverstone.html Schlosser, E Thomm, R. (1996). Business China : a practical insight into doing business in China. Chatswood, N.S.W., Business & Professional Publishing. Weekly, B. (1994). "McLibel Support Campaign." summary and extracts of court proceedings in High Court case: McDonald 's versus Helen Steel and Dave Morris.