I. Background Analysis There are as many brands in the world as there are stars in the sky. They’re innumerable. However, no matter how many they are, there are those stars that shine the most. This is also the case for the brands in the world. Only a few are able to stand in the international arena. Some try to venture into the world market. However, those brand either don’t last long or they’re devoured by the competition. It is never easy to go international. The world’s top brands were started by normal people with extraordinary determination. And if you don’t have the kind of …show more content…
The justification for conferring rights on animals is that animals are in many important ways like humans. Animals are sentient creatures. They feel pleasure and pain, experience emotions, remember, anticipate and learn. What happens to them is important for them, unlike what happens to a rock or a stone. So, if you argue that humans deserve rights, by simple extension you can argue that animals also deserve rights. The menu at Mcdonald’s are mostly made of meat. From burgers to nuggets, whatever meat it is, it’s still meat. And everyday, in all the branches of Mcdonald’s worldwide, they serve meat and meat comes from animals. Meaning, each day they have to kill and slaughter animals to serve to the customers to stay in business. Most of the animals they breed – especially the chickens and the pigs – experience a slow death. These animals are deprived of air and sunshine and freedom of movement. This served as wake up call to the food service industry. One of the accusations of London Greenpeace was the cruel and barbaric treatment of the animals Mcdonald’s serves to the people. They allegedly brutally slaughtered animals. The slaughterhouses supplying chickens to McDonald's dump the birds out of their transport crates and hang them upside down on their way to being killed. Chickens often suffer broken bones, extreme bruising, …show more content…
Despite that, parents are concern with McDonald’s’ marketing strategy as their little ones are heavily involved in it. That is because McDonald’s marketing strategy is to attract children to eat in their restaurant. There are many ways in how McDonald’s does it.One of them is through the inclusion of the happy meal which is a miniature versions of their normal meals just for children. But what really attracts children is the free toys that is accompanied with the meal. Varying from Strawberry Shortcake toys all the way to Hotwheels, McDonald’s have been employing this tactic of giving away free toys just so that children would choose to eat at McDonalds’. A concerned parent has also taken McDonald’s to court over McDonald’s strategy of giving away free toys. Mrs Monet Parham is suing McDonald’s of “getting into her child’s mind without her permission”. She felt that her daughter, Maya Parham, is going to McDonald’s and buy the happy meal just for the sake of getting the free