Mcdonald's Strategic Analysis
* MCDONALD’S, THE SIMPLE JOY OF BURGERS.
TABLE OF CONTENTS MCDONALD’S, THE SIMPLE JOY OF BURGERS. 1 1 ABSTRACT 3 2 COMPANY INTRODUCTION 4 3 FAST FOOD INDUSTRY ANALYSIS 5 3.1 Franchising Industry Analysis 6 3.2 The Industry Future Perspective 7 3.3 Industry PESTEL Framework Analysis 9 3.3.1 Political Aspects 9 3.3.2 Economic Aspects 9 3.3.3 Social Aspects 9 3.3.4 Technological Aspects 10 3.3.5 Environmental Aspects 11 3.3.6 Legal Aspects 11 4 Mcdonald’s Company Overview 11 4.1 Company History 12 4.2 Company Vision Statement 13 4.3 Company Mission Statement 13 4.4 Products and Services 13 5 Business Analysis 14 5.1 Financial Metrics 15 5.2 Business Segments 16 5.3 Company SWOT Framework Analysis 16 5.3.1 Strengths to Build Upon 16 5.3.2 Weaknesses to Overcome 18 5.3.3 Opportunities to Exploit 19 5.3.4 Threats to Overcome 19 5.4 Porter’s Five forces 21 5.5 Value Chain Analysis 22 6 Profiling the Competition 24 6.1 Burger King Corporation 25 6.2 Yum! Brands Inc. 26 7 Key Trends Affecting McDonald’s 28 7.1.1 Constant Changes in Consumer Preferences 28 7.1.2 Commodity Costs can Impact Margins 29 7.1.3 Sensitive to the Dollar 29 7.1.4 Strong International Growth is Driving Sales 30 8 Corporate Social Responsibility Issues 30 8.1.1 Sustainable Supply Chain Strategy 32 8.1.2 Engaging the Community through Community-based Projects 33 8.1.3 Corporate Philanthropy 33 9 Criticisms of the Company 34 9.1 Law suits 35 9.2 Latest criticisms and cases 36 9.3 The Company’s Reaction To Criticisms 38 10 Conclusion 39 11 Recommendation 40 12 References 41 13 APPENDIX 42
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ABSTRACT
McDonald’s is one of the world’s leading fast food restaurants. In the current globalized world where consumer tastes and preferences keep on changing, dealing with such changes from a manager’s point of view can be quite challenging. This paper
TABLE OF CONTENTS MCDONALD’S, THE SIMPLE JOY OF BURGERS. 1 1 ABSTRACT 3 2 COMPANY INTRODUCTION 4 3 FAST FOOD INDUSTRY ANALYSIS 5 3.1 Franchising Industry Analysis 6 3.2 The Industry Future Perspective 7 3.3 Industry PESTEL Framework Analysis 9 3.3.1 Political Aspects 9 3.3.2 Economic Aspects 9 3.3.3 Social Aspects 9 3.3.4 Technological Aspects 10 3.3.5 Environmental Aspects 11 3.3.6 Legal Aspects 11 4 Mcdonald’s Company Overview 11 4.1 Company History 12 4.2 Company Vision Statement 13 4.3 Company Mission Statement 13 4.4 Products and Services 13 5 Business Analysis 14 5.1 Financial Metrics 15 5.2 Business Segments 16 5.3 Company SWOT Framework Analysis 16 5.3.1 Strengths to Build Upon 16 5.3.2 Weaknesses to Overcome 18 5.3.3 Opportunities to Exploit 19 5.3.4 Threats to Overcome 19 5.4 Porter’s Five forces 21 5.5 Value Chain Analysis 22 6 Profiling the Competition 24 6.1 Burger King Corporation 25 6.2 Yum! Brands Inc. 26 7 Key Trends Affecting McDonald’s 28 7.1.1 Constant Changes in Consumer Preferences 28 7.1.2 Commodity Costs can Impact Margins 29 7.1.3 Sensitive to the Dollar 29 7.1.4 Strong International Growth is Driving Sales 30 8 Corporate Social Responsibility Issues 30 8.1.1 Sustainable Supply Chain Strategy 32 8.1.2 Engaging the Community through Community-based Projects 33 8.1.3 Corporate Philanthropy 33 9 Criticisms of the Company 34 9.1 Law suits 35 9.2 Latest criticisms and cases 36 9.3 The Company’s Reaction To Criticisms 38 10 Conclusion 39 11 Recommendation 40 12 References 41 13 APPENDIX 42
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ABSTRACT
McDonald’s is one of the world’s leading fast food restaurants. In the current globalized world where consumer tastes and preferences keep on changing, dealing with such changes from a manager’s point of view can be quite challenging. This paper
References: McDonald’s Annual Report, 2009. Available online from URL: http://www.aboutmcdonalds.com Company Data By Lisa Baertlein and Jon Lentz LOS ANGELES/WASHINGTON | Tue Jun 22, 2010 6:45pm EDT