Preview

Mcbride Financial Services

Good Essays
Open Document
Open Document
1064 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mcbride Financial Services
McBride Financial Services-Marketing Plan
University of Phoenix
BSA 310-Business Systems

McBride Financial Services-Marketing Plan The first step in any marketing plan should be marketing research. McBride Financial Services will be using a four step plan for gathering research for marketing. The goal of marketing research for McBride is to gather data from local chambers of commerce, visitors’ bureaus, and local realtors concerning the target market: professionals and retirees purchasing a primary or secondary home and families or individuals purchasing recreational properties. With suggestions from McBride the marketing plan will include television, radio, and newspaper advertisements; informational flyers, and the Internet. It is suggested that greater focus be placed on Internet marketing using customer testimonials and an exchange of Web links with other businesses in a relatable field.
Marketing Research There are four basic steps in the process of marketing research; defining the problem and research objectives, developing the research plan, implementing the research plan, and interpreting and reporting the findings (Armstrong & Kotler, 2005). McBride Financial Services’ problem is reaching the target market to become a profitable company within one year of operating with the objective of research being descriptive research, meaning that the research will describe the market potential for high-end, low-fee mortgages and refinancing within the target market (web& Armstrong & Kotler, 2005). McBride Financial Services’ target market is professionals and retirees purchasing a primary or secondary home and families or individuals purchasing recreational properties (web). The next step in marketing research is to develop the research plan. The research plan for McBride Financial Services should incorporate data from chambers of commerce, visitors’ bureaus, and local realtors from the areas surrounding the company’s eight



References: a la Mode. (2009). Three Viral Marketing Ideas for Mortgage Brokers. Retrieved August 1, 2009, from http://www.alamode.com/support/marketing/mortgage/3_viral_ideas.aspx Apollo Group. (2004). McBride Financial Services-Administration. Retrieved August 1, 2009, from https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/McBride/Admin/McBrideAdmin001.htm Armstrong, G., & Kotler, P Brock, C. (2007). Three New Mortgage Marketing Ideas. Mortgage Loan. Retrieved August 1, 2009, from http://www.mortgageloan.com/three-new-mortgage-marketing-ideas Rice, B. (2009). Should I have a mortgage Web site, blog,or Facebook page. Lenderama.  Retrieved August 1, 2009, from http://lenderama.com/marketing/mortgage-website-blog-facebook-page/

You May Also Find These Documents Helpful

  • Powerful Essays

    Thompson Asset Management

    • 2102 Words
    • 14 Pages

    returns that an investor can use in order to manage its portfolio. Some focus of the…

    • 2102 Words
    • 14 Pages
    Powerful Essays
  • Better Essays

    The first step in creating a strong marketing plan is research. Researching the product is a way to find out what catches customers’ attention by looking at their actions and coming to conclusions from what is observed. Using market research is a helpful means that can save the company time, effort, and money. By performing this research, McBride will gain the opportunity to market to certain types of individuals that are more likely to purchase their service instead of wasting money advertising in a general region. One source that will be useful to McBride Financial Services is the use of ad tracking. The use of ad tracking will allow for the monitoring a brand’s performance and it will let McBride know how the public feels about their brand. Another research method McBride Financial Services will use is Buyer Decision Processes. This will help show what motivates individuals to buy as well as what decision-making process they use. A combination of ad tracking and Buyer Decision Process will allow McBride Financial Service to target the type of consumer they need to…

    • 1364 Words
    • 6 Pages
    Better Essays
  • Best Essays

    Countrywide Financial

    • 3004 Words
    • 13 Pages

    Countrywide Financial was a mortgage-banking firm. They had one of the largest market shares in the early 2000s, when the mortgage market was booming. “No company pursued growth in home loans more aggressively than Countrywide” (NY Times 12/10). They were the leader of their industry, with 500 billion in home loans, 62,000 employees, 900 offices, and $200 billion in assets. Everything had been going well for the company and its employees, until the mortgage crisis began to unfold at the end of 2006. In June 2009, the SEC filed a civil suit against the founder of the business and some of his top management for fraud and insider trading. This came at the height of the mortgage crisis in the US. The founder of Countrywide, Angelo Mozilo, finally agreed to pay $45million in profits and $22.5 million in civil penalties, in which he still admits no wrongdoing.…

    • 3004 Words
    • 13 Pages
    Best Essays
  • Better Essays

    Mcbride F.S - Fin370

    • 1572 Words
    • 7 Pages

    McBride Financial Services is a privately held virtual organization that wants to expand operations, and is faced with three options for expansion:…

    • 1572 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Mcbride Financial Services

    • 4240 Words
    • 17 Pages

    McBride Financial Services is a start-up mortgage company. They specialize in offering their customers low cost mortgage services at a fixed price. Their target group will include professionals and retirees purchasing their first home or secondary home, and individuals or families purchasing recreational properties (Apollo, 2005, 2007). McBride Financial Services will be starting with the Sioux Falls office to implement a LAN system, which includes the equipment and software installation.…

    • 4240 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    McBride Financial Services wants to expand its customer base and needs ideas on what to put in its new marketing effort toward this goal. The company will conduct a market research to achieve its goals. The marketing and promotion will be done through the television, radio, newspapers, and internet. By hitting the target audience with the marketing strategy McBride Financial Services will be successful in expanding its customer base.…

    • 748 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    The development of McBride Financials marketing plan will require various forms of market research. The three major groups McBride will focus on will be first time buyers, buyers with credit problems, and retires purchasing primary or secondary homes. Market research will be conducted through the collection of surveys, contact methods, marketing intelligence and internal data. Advertising will consist of promotional television, radio, newspaper, and internet ads that appeal to specific marketing groups. Local realtors will be used for advertising purchases as well. Marketing strategies will be developed that establish McBride Financial as the leader in low cost mortgage services.…

    • 895 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    c. Many creditors are currently taking advantage of vulnerable consumers in financial crises by offering credit with extremely high interest rates and additional upfront costs. As a potential first time homebuyer there are many things that need to be made clear prior to selecting a loan. With little knowledge, as much information as possible will be beneficial to ensuring that my loan options are within a reasonable mean to repay. Many consumers find themselves swarming in debt simply because they were misinformed and…

    • 640 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    At the request of Mr. Hugh McBride, service request SR-mf-001 was opened for a design to be created in order to improve and enhance the current Internet web site for McBride Financial Services. The Web site will be vital for McBride's success. The company will ensure operating expenses are low by employing only a few brokers and one support person in each office. We will depend upon the company Web site and self-serve kiosks located in the offices to educate customers about the various loans that are available. Also, we will count on these mediums to sell those customers on the McBride Company for their initial and subsequent loan purchases. The majority of our advertising will be directing potential customers to our Web site and, from there, on to our offices. It is imperative that the Web site both educates customers about and sells them on our services. In the following paragraphs, Team B will present the initial results of our findings.…

    • 1493 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Fannie Mae

    • 2040 Words
    • 9 Pages

    Fannie Mae is a leading mortgage company and one of the most financially successful businesses within its industry. Given the salient features of the organization that has culminated into its current standing, this report offers a brief but concise overview of the corporation.…

    • 2040 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    Marketing research is what informs business’s make decisions by helping it to understand the changing dynamics of its market. This involves finding out more about customers, competitors and the overall marketing environment.…

    • 1723 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    Mortgage Fraud

    • 2792 Words
    • 12 Pages

    Since the housing market bust, there has been an explosion in the number of federal investigation of mortgage fraud scheme across the country. Mortgage Fraud is a violation of state and criminal statutes. Mortgage fraudsters include industry professionals and borrowers, they uses different schemes which are divided into two groups: Fraud for housing and fraud for profit. These will be discussed later. This paper explains the various types of mortgage fraud and the necessary steps needed to report if one has become victim of Mortgage Fraud.…

    • 2792 Words
    • 12 Pages
    Best Essays
  • Satisfactory Essays

    The Online Loan Application or Application Service Provider's Sponsor must first establish that its project is an appropriate one for the OLA/ASP model, prior to engaging in any additional infrastructure teams within McBride Financial Services or any external Application Service Providers. The department wanting to use an Online Loan Application or any Application Service Providers service must confirm that the Application Service Providers chosen to host the loan applications of McBride Financial Services complies with this policy. The Business Function to be outsourced must be evaluated against the following:…

    • 634 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Marketing organisations products over the internet is one of the most cost-effective ways to get people to notice your business. With the ability to create blogs and interact with others over the internet, consumers also have the capability to share information. This leads us to viral marketing. Viral marketing offers encouragements to pass on a message (or sometimes video) about a particular product or service. An example of this is the T-Mobile viral marketing campaign, which involved every day looking dancers to work together and shock travellers on their way to work. The plan was to get everyone so excited and in the mood that they will start to record the moment and this is how the video becomes viral. The adverts have…

    • 1342 Words
    • 6 Pages
    Good Essays

Related Topics