Mc Donalds Service Management
Mc Donald’s Service Management
Executive Summary
Successful fast food industries like Mc Donald’s have set a benchmark for service management; this fast food chain is a market leader and a well-known brand name worldwide. Operating since the 1940’s, this company has acquired brand recognition. Mc Donald’s has a strong niche market around the world, there has been an increase in interest when it comes to consuming fast food; consumers prefer not to cook as it requires a lot of time and effort. They tend to shift to fast food because it is cheap, fast and convenient. Due to their hectic work schedules the trend is shifting towards fast food as it also offers a variety of burgers based on the market Mc Donald’s targets.
Although this company is really successful, documentaries such as supersize me have given Mc Donald’s bad press, the fast food giant however had a quick reply by adding salads to their menu offering consumers a healthy package. Since than they have also provided customers with leaflets that contain how many calories are in all their foods making their customers aware on the implications of the food they eat. They have also sponsored football tournaments like the world cup, encouraging customers to play sports and live a healthy life style. Mc Donald’s is also affordable compared to its competitors like Wendy’s and Burger King. They have been cost leaders in the fast food, Mc Donald’s is a product and a service-based industry; selling edible products such as burgers. It’s also a service-based industry; they prepare and serve the meals to their customers. Service Management is vital asset that Mc Donald’s, a pride for this well-known fast food restaurant. In order for service to be present there has to be a transaction between the two parties in this case the products and customers of Mc Donald’s.
Introduction
Currently the UAE economy is booming, it was hit by economic recession midway of 2008 it had brought this fast paced
Executive Summary
Successful fast food industries like Mc Donald’s have set a benchmark for service management; this fast food chain is a market leader and a well-known brand name worldwide. Operating since the 1940’s, this company has acquired brand recognition. Mc Donald’s has a strong niche market around the world, there has been an increase in interest when it comes to consuming fast food; consumers prefer not to cook as it requires a lot of time and effort. They tend to shift to fast food because it is cheap, fast and convenient. Due to their hectic work schedules the trend is shifting towards fast food as it also offers a variety of burgers based on the market Mc Donald’s targets.
Although this company is really successful, documentaries such as supersize me have given Mc Donald’s bad press, the fast food giant however had a quick reply by adding salads to their menu offering consumers a healthy package. Since than they have also provided customers with leaflets that contain how many calories are in all their foods making their customers aware on the implications of the food they eat. They have also sponsored football tournaments like the world cup, encouraging customers to play sports and live a healthy life style. Mc Donald’s is also affordable compared to its competitors like Wendy’s and Burger King. They have been cost leaders in the fast food, Mc Donald’s is a product and a service-based industry; selling edible products such as burgers. It’s also a service-based industry; they prepare and serve the meals to their customers. Service Management is vital asset that Mc Donald’s, a pride for this well-known fast food restaurant. In order for service to be present there has to be a transaction between the two parties in this case the products and customers of Mc Donald’s.
Introduction
Currently the UAE economy is booming, it was hit by economic recession midway of 2008 it had brought this fast paced