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CONTENTS Chapter 1 ❖ Executive Summary ❖ Introduction ❖ Automobile Industry ❖ Tata motors

Chapter 2

❖ Bijjaragi History and concerns ❖ Organization Profile ❖ Benefits of employee & customer ❖ 7 P’s

Chapter 3 ❖ HR department ❖ Service department ❖ Sales department

Chapter 4 ❖ Findings ❖ Suggestion ❖ Conclusion ❖ Questionnaire ❖ Bibliography

EXECUTIVE SUMMARY

This project mainly concentrates on the “Organization Study & Study of Customer perception and loyalty towards BIJJARAGI Motors Bijapur”.

A consumer may have set of interests, benefits, attitudes and life style before purchasing a product. But there might be a major change in his taste of preference after the purchase has been made. In such a position it is difficult for the marketer to know the behaviour of the consumer. With this view in mind the research study will be conducted to find out the consumer preference towards store and loyalty. To carry on the study the research has been conducted as per the marketing research process. As the study requires the customer (potential) opinion it will also help to know the awareness level of store and loyalty in Bijapur district and also the opinion regarding the vehicle as well as the overall performance of bijjaragi Tata motors. The study will also help us to identify the factors that influence to buy the store and loyalty which will
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