MBA Marketing Exam: Short Essay Questions
Dear Student,
Greetings
Please answer all the following short essay questions, please read them carefully and follow instructions." Open book exam does not mean rewriting what is in the Book"
Your understanding and your thoughts will be put together to make the best answers.
I personally do believe in both your understanding and your thoughts.
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The following questions are short essay questions, requiring responses of approximately 250 words each. All responses will be weighted equally.
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First question:-
Corantor is a hi-tech global company with a traditionally low profile. Until recently, if you asked anyone if he knew the corantor brand name, the like hood was that he would say yes. However, he might not have known what Corantor provides in the way of its total product range, and might have associated the brand name and company with traditional technology. The "Let's Make Things Better" global brand campaign has raised the corantor profile, and provided it with a more focused and distinctive personality.
From your point of view, what did corantor do to build its strong Brand and be well known by every one?
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Second Question
You are the promotion and advertising manager at your company; you will be responsible for designing 2 printed Advertisements "for any product of your choice and a company from your choice"
You will be using 2 different format style.
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Third Question:
You are working as a Public relations manager, and your company will be sending a press release for journalists, you will be the one who will write it.
Choose the company, and the incidence to write a press release using the formatting style and the instructions of writing a successful press release.
Best Wishes & Good
Greetings
Please answer all the following short essay questions, please read them carefully and follow instructions." Open book exam does not mean rewriting what is in the Book"
Your understanding and your thoughts will be put together to make the best answers.
I personally do believe in both your understanding and your thoughts.
===========================================================
The following questions are short essay questions, requiring responses of approximately 250 words each. All responses will be weighted equally.
===========================================================
First question:-
Corantor is a hi-tech global company with a traditionally low profile. Until recently, if you asked anyone if he knew the corantor brand name, the like hood was that he would say yes. However, he might not have known what Corantor provides in the way of its total product range, and might have associated the brand name and company with traditional technology. The "Let's Make Things Better" global brand campaign has raised the corantor profile, and provided it with a more focused and distinctive personality.
From your point of view, what did corantor do to build its strong Brand and be well known by every one?
===========================================================
Second Question
You are the promotion and advertising manager at your company; you will be responsible for designing 2 printed Advertisements "for any product of your choice and a company from your choice"
You will be using 2 different format style.
============================================
Third Question:
You are working as a Public relations manager, and your company will be sending a press release for journalists, you will be the one who will write it.
Choose the company, and the incidence to write a press release using the formatting style and the instructions of writing a successful press release.
Best Wishes & Good