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11/12/2010

MBA Lectures » Blog Archive » SWOT Analysis of Coca-Col…

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SWOT Analysis of Coca-Cola Company
Posted by mbalectures | Posted in Principles of Marketing | 165 views | Posted on 30-10-2010
Tagged Under : Coca-Cola swot analysis Coca-Cola Company SWOT Analysis, Coke SWOT, SWOT Analysis of Coca-Cola, SWOT Analysis of Coca-Cola Company, SWOT Analysis of Coke, SWOT of Coke
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Coca-Cola is the world’s largest soft-drink company which manufactures and markets non-alcoholic beverage concentrates and syrups. Besides the well known Coca-Cola and Coke brands the company offers more than 500 brands in over 200 countries or territories and serves 1.6 billion servings each day. It is headquartered in Atlanta, Georgia. mba-lectures.com/…/swot-analysis-of-coca-cola-company… 1/7

11/12/2010

MBA Lectures » Blog Archive » SWOT Analysis of Coca-Col…

Strengths

Coca-Cola is the world’s most valuable brand and has strong brand loyalty. Wide variety of Coca-Cola products is sold in the restaurants, stores and vending machines over 200 countries. Coke is the dominant market leader of the global soft-drink industry right through the 20th century. Coke primarily competes on advertising and differentiation and has the high market share. Coca-Cola has enormous distribution and production facilities of non-alcoholic beverages and related products. Joint venture with Nestle has resulted in the formation of Beverage Partners Worldwide (BPW). The company has strong financial position and profits throughout the history. Its average ROE (return on equity) for the past five years is 37.08% whereas its ROC (return on capital) is 33.6%. 8. Coca-Cola has the heavy advertising and promoting activities. 9. More than 70 percent of revenue comes from outside the United States. 10. Enormous number of loyal customer’s and
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