Mba 5652 Unit 3 Scholarly Activities
Unit III Scholarly Activity
Alex Scanlon
Columbia Southern University
MBA 5652, Research Methods Introduction
There are many ways to research better methods to operate a business. Using qualitative research, and finding the true feelings and wants of the company’s consumers, can help the company to better provide goods or services for the consumers or even improve customer interaction to reduce bad feelings about a company. Using qualitative research a company can learn of customer interests without prior insight to issues or concerns, meaning the research is not biased in the effort of getting a consumer’s opinion on a matter, but takes interest in what the organization may not already know by obtaining open ended information from the study group. Another great aspect of this qualitative research is being able to take what feedback you get from the study group and begin to provide education that can better suit the customers’ issues. Some may disagree with qualitative research as it delves into the psychology of the subject audience, the why and how if you will. I feel that because of this behavioral aspect, the qualitative research …show more content…
Even though it would be difficult I think the information received can lead to the solution of many more problems. Comparatively to quantitative research, which could be an excellent means of gathering data, quantitative is only applicable to what we already know. Which in my department is a usable method, as in engineering, usually we research many different projects and find the best, suited for the company, and we can see what could be of better value to the consumer by asking very specific information from a survey. All in all, qualitative research could provide invaluable information to all fields if used in certain
Alex Scanlon
Columbia Southern University
MBA 5652, Research Methods Introduction
There are many ways to research better methods to operate a business. Using qualitative research, and finding the true feelings and wants of the company’s consumers, can help the company to better provide goods or services for the consumers or even improve customer interaction to reduce bad feelings about a company. Using qualitative research a company can learn of customer interests without prior insight to issues or concerns, meaning the research is not biased in the effort of getting a consumer’s opinion on a matter, but takes interest in what the organization may not already know by obtaining open ended information from the study group. Another great aspect of this qualitative research is being able to take what feedback you get from the study group and begin to provide education that can better suit the customers’ issues. Some may disagree with qualitative research as it delves into the psychology of the subject audience, the why and how if you will. I feel that because of this behavioral aspect, the qualitative research …show more content…
Even though it would be difficult I think the information received can lead to the solution of many more problems. Comparatively to quantitative research, which could be an excellent means of gathering data, quantitative is only applicable to what we already know. Which in my department is a usable method, as in engineering, usually we research many different projects and find the best, suited for the company, and we can see what could be of better value to the consumer by asking very specific information from a survey. All in all, qualitative research could provide invaluable information to all fields if used in certain