Preview

Mazda Positioning a Product Line

Powerful Essays
Open Document
Open Document
769 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mazda Positioning a Product Line
Course Outline:

“Change is inevitable, except from the Vending Machine” as the saying goes! Gone are the days that we were living in a linear world. We could predict and pre-act things in an orderly fashion. Today, we recognize that we live in a nonlinear world. We realize that changes sweeping the nations, economies and corporations are far deeper and longer-lasting. Being nimble, fast and change-ready has become a mantra for survival, if not for success. Capacity for change and transformation has become a key organizational capability.

Managing change has become a critical and non-negotiable skill for leaders in organizations. Change initiatives do not always produce the results we desire; however, not doing anything is even less of an option. High performance culture, breakthrough productivity, culture as a competitive advantage and the like are no longer slogans, but necessities of organizational life and future. Organizational development is a science of leveraging carefully chosen interventions to bring about the desired change in culture and context. We have moved away from the past where we leveraged OD interventions only when we sensed trouble in some parts of organization to using select interventions on an on-going basis to remain nimble and competitive.

As they say: “a tool is only as good as the craftsman using it”. Leaders need to become adept at change management tools and techniques and their usage. This course provides the context and content for gaining this expertise.

Learning Outcome:

On successful completion of the course, the students will be able to:

• Understand and appreciate the nuances of change and managing change

• Understand the concept of organization development and its importance

• Learn about the different frameworks for change management and their appropriateness in different situation

• Build knowledge of various organization development interventions and their use and

You May Also Find These Documents Helpful

  • Best Essays

    Hrm 587 Final Project

    • 6455 Words
    • 26 Pages

    Change management has become one of the major components which helps in managing the work, strategy, organization, people and culture of the organization. Change is important so as to keep an organization more competitive to face the changing demographics and…

    • 6455 Words
    • 26 Pages
    Best Essays
  • Powerful Essays

    Consulting Proposal 1

    • 1203 Words
    • 4 Pages

    Peus, C., Frey, D., Gerkhardt, M., Fischer, P., & Traut-Mattausch, E. (2009). Leading and managing organizational change initiatives**. (). Mering: Rainer Hampp Verlag. Retrieved from http://search.proquest.com/docview/201558752?accountid=12085…

    • 1203 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    U010A1 Final Paper

    • 3116 Words
    • 13 Pages

    Change management entails thoughtful planning, sensitive implementation and involvement of the people affected by the change. Since managing change in organizations requires adhering to personal as well as the organizational needs of the people involved in the change, it should be holistic, achievable and measurable. Utilizing these principles of change will require reevaluating how we propose change management strategies as it relates to business decisions and processes. If you force change on people, problems will arise and resistance to change processes will build (businessballs.com).…

    • 3116 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Nickols, F. (2004). Change management 101: A primer. Retrieved on November 20, 2005 from http://home.att.net/~nickols/change.htm…

    • 3379 Words
    • 14 Pages
    Powerful Essays
  • Better Essays

    Organizational development (OD) focuses on the research, theory, and practices committed to increasing the knowledge and effectiveness of individuals to achieve positive and successful organizational transformations. OD is the continuous process of planning, implementing, and evaluating the goals of the company by the way of “transferring knowledge and skills to organizations to improve their capacity for solving problems and managing future change” (Organizational development theory, n.d.). The beginning of OD came from studies from the 1930s, 40s, and 50s where the realization arisen about how the structure of the organization and its processes helped shape an employee’s performance and drive. In recent years, OD is helping companies align with the changes occurring in the new business environment. Key to organizational development theories and applications is the organization’s climate, culture, and strategies.…

    • 1064 Words
    • 4 Pages
    Better Essays
  • Best Essays

    Paton, R. and Mc Calman, J. (2000) Change Management: A Guide to Effective Implementation, Sage publications, Retrieved on 11th January 2009.…

    • 2863 Words
    • 12 Pages
    Best Essays
  • Better Essays

    As clearly stated in the article Managing Change Successfully by Eileen Brownell (Sep/Oct, 2000), “Change is inevitable.” Within every company in every industry, change exhibits growth. Without change, companies will become obsolete. With technology continually changing, organizations have restructured the inner-workings of the business. Organizations need to structure the way employees communicate and work together to achieve the underlining goals of the company.…

    • 986 Words
    • 4 Pages
    Better Essays
  • Best Essays

    Huges, M. (2007). The tools and techniques of change management. Journal of change management, 7(1), 37-49. doi: 10.1080/14697010309435.…

    • 1934 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Change is inevitable. It happens every day. As hard as change may be, it could be beneficial for organizations in an ever changing world. What might be popular today could be different tomorrow so it is important for organizations to adapt to these necessary changes. In most cases, people tend to believe that a change would mean something negative, such as downsizing, layoffs or a decrease in pay. In taking that chance to change, the result could develop into something hugely successful.…

    • 821 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Demers, R., Forrer, S., Leibowitz, Z., & Cahill, C. (1991-2001). Change Management: To Change. American Society for Training & Development , Issue 12; ISSN: 1055-9760, pp. 23-26.…

    • 1399 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    So far, we have identified reasons and factors for resistance to change, and even positive factors of change. Change is a common in the new business world, whereas the world has slowly merged in to a competitive and cutthroat global economic environment. This leads to changes within every industry, because without change, the competition will leave you struggling to survive. The concept of change management is something in nearly every business today, but how businesses manage this change varies dependent upon the business, the change, and the people involved. One of the biggest factors in change and change management depends on how much people within the organization understand the change process (Mind Tools, 2012).…

    • 2003 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    Organizational Change

    • 3210 Words
    • 13 Pages

    Organizational Development (OD) has become more and more important for today’s organizations because the world is moving so fast that organizations have to find ways to be more effective, more innovation, more customer-driven, and more agile. Cumming and Worley (1997) define organizational development as “a process that applies a broad range of behaviour science knowledge and practices to help organizations build their capacity to change and to achieve greater effectiveness”. Therefore, OD will help organizations understand how people act to change and which change methods can work with the resistance to change that usually occurs in organizations undergoing change. In the study of organizational development, it is important to study Organizational Intervention & Change Implementation in order to know how to operate and make use of change methods that seem to be vital in solving any problems that arise. Organizational change is an important part of organizational management and leaders cannot ignore the inevitability of having to manage change within their organizations. In addition, a global study that was conducted with over 2,000 organizations showed that 82 percent had implemented major information system change, which entailed other changes in structure, technology, and people as well (Robbins &ump; Coulter, 2007). Therefore, it is imperative that managers and organizations understand how to increase their chances of having successful change programs.…

    • 3210 Words
    • 13 Pages
    Best Essays
  • Satisfactory Essays

    • World War Two • Mazda loaned part of it headquarters to Hiroshima prefecture and all functions of the prefecture office were transferred there until July 1946…

    • 1144 Words
    • 5 Pages
    Satisfactory Essays
  • Best Essays

    Change Management Usi

    • 504 Words
    • 3 Pages

    Beer (1987): Revitalizing Organizations: Change Process and Emergent Model. Academy of Management Executive (1) 1: 51‐55 Beer and Nohria (2000): Cracking the code of change. Harvard Business Review (May – June 2000) Buchanan, Fitzgerald, Ketly, Gollop, Jones, Lamont, Neath, Whitby (2005): No going back: A review of the literature on sustaining organizational growth. International Journal of Management Review 7(3): 189‐205 Burton, Lauridsen, and Obel (2002): Return on Assets Loss from Situational and Contingency Misfits. Management Science, 48(11): 1461‐1485 Cohen & Bacdayan (1994) (Organization Science. To be distributed on class) Finkelstein, Whitehead, Campell (2009): Why Good Leaders Make Bad Decisions. Business Strategy Review. Summer. Ford and Greer (2006): Profiling Change. An Empirical Study of Change Process Patterns. The Journal of Applied Behavioral Science. Vol. 42, 4: 420‐446 Galbraith (1974): Organization Design: An Information Processing View. Interfaces, 4 28‐36 Haakonsson, Burton, Lauridsen, Obel (2012): Implementing Strategy Requires the Right Executive Style: Evidence from Danish SMEs. Long Range Planning (1‐2) Kane, A. A., Argote, L., Levine, J. M. (2005): Knowledge transfer between groups via personnel rotation: Effects of social identity and knowledge quality. Organizational Behavior and Human Decision Processes 96; 56–71. Kotter (2007): Leading Change: Why Transformations Efforts Fail. Harvard Business Review, January: 96‐103 Oreg, S (2003): Resistance to Change: Developing an individual differences measure. Journal of Applied Psychology 88 (4): 680‐693 Pfeffer (2010): Power Play. Harvard Business Review, July‐August Roberto and Levesque (2005): The art of making change initiatives stick. Sloan Management Review 46 (4): 53‐60 Vermeulen, Puranam and Gulati (2010): Change for Change’s Sake. Harvard Business Review. June.…

    • 504 Words
    • 3 Pages
    Best Essays
  • Satisfactory Essays

    This course views change management as a process that involves, recognizing the need for change,…

    • 415 Words
    • 2 Pages
    Satisfactory Essays

Related Topics