Mayo Clinic
The Mayo Clinic is well known for treating international leader, Teodoro Obiang Nguema Mbasogo, the president of the Republic of Equatorial Guinea. The Mayo clinic provided care to patients for nearly a hundred years. It was founded by a family of physicians named “Mayo.” The Mayo family created an international legacy. They traveled the world to compare notes and surgical approaches with physicians and returned with international patients. Mayo Clinic has used word of mouth marketing to uphold its global reputation. Its marketing department has existed for only the last fifteen years. The Mayo Clinic has three locations: Rochester, Minnesota; Scottsdale/Phoenix, Arizona; and Jacksonville, Florida. The Mayo Clinic is known for new and effective treatments for diseases that were under-treated. At the Mayo Clinic “the needs of the patient always comes first.” The Mayo Clinic is also known for achieving high quality at low cost since the year 2000. Furthermore, the Mayo Clinic is most famous for developing an integrated patient care practice, where a patient will see maximum of ten doctors in a single visit, potentially on the same day. This reduced the cost of multiple visits and more importantly allowed doctors from different specialties to present each other and plan a course of action for the patient. The Mayo clinic has performed internal and external research, which helped to gain a better understanding of the international market for healthcare providers, as well as its own position within the market place. Internal data are analyzed every three months to monitor hospitalization rates. It involves patients from different countries and new patients from different regions. Primary data were obtained within a limited market sample, the Middle East and Latin America. The sample was only from people that purchased the insurance that offered Mayo Clinic coverage. Research conducted using survey questions were based on assuming that policy holders were