Max Mara vs Pinko
FASHION ECONOMICS
BUSINESS MODEL ANALYSIS
MAX MARA VS PINKO
SUBMITTED BY
YU XIMAN
XU SIDI
YANG CHENXIAO
[pic][pic][pic]
1; Introduction:
Max Mara is the best-known name of a number of lines produced by the Maramotti family which include Sportmax, Weekend (lower priced with less expensive fabrics), I Blues (separates), Penny Black and Marella (lower priced), Pianoforte (evening clothes), Max and Co, and Marina Rinaldi (for larger sized women). It is one of the largest if not the largest manufacturers of women's clothes in Italy. What is more, Max Mara Group is one of the most important groups worldwide today, with 23 brands, and more than 4,500 employees in the different premises and estimated revenue of over $2 billion.
SIZE:
Revenue: EUR 1,16 billion
Revenue: EUR 1,16 billion
Net Profit, to EUR 55,1 million
Aggregate turnover of the Group: 1,166 MLD €
MISION
Shapes, colours and fabrics: over 50 years of ideas and dreams that have become reality.
The company location;
Max Mara
Via Fratelli Cervi, 66
42100 Reggio Emilia
Tel: +39-0522-799
Fax: +39-0522-382639
The company ownership:
Today the company is run by son and chairman Luigi Maramotti, and its design director is Laura Lusuardi, who consists Max Mara classic style.
Maramotti's brother Ignazio and sister Maria Ludovica also work for the company. So it is kind of family business.
2; Brands & products/product lines
[pic]
As we can see, Max Mara fshion grouop is a multi-brand company. In fashion, line and brand extensions often result from an articulation of brands under the same ―family-brand (brand endorsement). For Max Mara, these new brands and lines are internal creation. And each brand accounts for at least 10 percent of total revenue. And for multi-brand, Max Mara is an interesting example; where segments are related to the Max Mara world, we have new labels that hark back to the Max Mara label (Marella, Max & Co, Sportmax). Why created a multi-brand group? mainly to acquire know-how to increase market
BUSINESS MODEL ANALYSIS
MAX MARA VS PINKO
SUBMITTED BY
YU XIMAN
XU SIDI
YANG CHENXIAO
[pic][pic][pic]
1; Introduction:
Max Mara is the best-known name of a number of lines produced by the Maramotti family which include Sportmax, Weekend (lower priced with less expensive fabrics), I Blues (separates), Penny Black and Marella (lower priced), Pianoforte (evening clothes), Max and Co, and Marina Rinaldi (for larger sized women). It is one of the largest if not the largest manufacturers of women's clothes in Italy. What is more, Max Mara Group is one of the most important groups worldwide today, with 23 brands, and more than 4,500 employees in the different premises and estimated revenue of over $2 billion.
SIZE:
Revenue: EUR 1,16 billion
Revenue: EUR 1,16 billion
Net Profit, to EUR 55,1 million
Aggregate turnover of the Group: 1,166 MLD €
MISION
Shapes, colours and fabrics: over 50 years of ideas and dreams that have become reality.
The company location;
Max Mara
Via Fratelli Cervi, 66
42100 Reggio Emilia
Tel: +39-0522-799
Fax: +39-0522-382639
The company ownership:
Today the company is run by son and chairman Luigi Maramotti, and its design director is Laura Lusuardi, who consists Max Mara classic style.
Maramotti's brother Ignazio and sister Maria Ludovica also work for the company. So it is kind of family business.
2; Brands & products/product lines
[pic]
As we can see, Max Mara fshion grouop is a multi-brand company. In fashion, line and brand extensions often result from an articulation of brands under the same ―family-brand (brand endorsement). For Max Mara, these new brands and lines are internal creation. And each brand accounts for at least 10 percent of total revenue. And for multi-brand, Max Mara is an interesting example; where segments are related to the Max Mara world, we have new labels that hark back to the Max Mara label (Marella, Max & Co, Sportmax). Why created a multi-brand group? mainly to acquire know-how to increase market