Preview

Mass Media

Good Essays
Open Document
Open Document
1092 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mass Media
Introduction and Meaning of the Topic (Role of Mass Media in Educating the Rural People)
Within a span of fifty years, the media technology has been utilized by developed as well as developing countries of the world for the purpose of qualitative improvement of education. The basic freedoms of a democratic society are freedom of speech, freedom of the press, freedom of assembly and freedom to petition. Besides these freedoms, rests of the freedoms are freedom of religious expressions, of politics choice, of intellectual growth, and of communication of information and ideas. With this freedom of press and advancement in technologies, the social, economic and political scenario took its shape very rapidly and every corners of the society get into connect which is term as ‘Global village’.
The mass media are very powerful, informative, socializing, and motivating force. The role of mass media in a nation’s development is widely accepted. Broadcast media, especially radio, has been found to be very effective in the development and building up of the rural areas. The need to communicate with our fellow beings is a fundamental need like the physical requirement of food and shelter. This urge for communication is a primal one and, in our contemporary civilization, a necessity for survival.
The role of mass media in enhancing rural education has been widely recognized. It can enrich the inter-personal channel of communication and help in the enforcement of social norms. It can also be help for involving people in national policies and goals for development. The broadcast media as well as print media were also helpful in the development of national policies and goals by enhancing their power and change attitudes, thus helping in the adoption of new methods and techniques for development.
Media is a communicating means, especially, newspapers, televisions, radio, telephone, computer, internet and other related professional collectivity that are used to disseminate

You May Also Find These Documents Helpful

  • Better Essays

    It would be impossible for most people to live even one day without mass communication, and yet, many people know little of how the media work and how it influence their lives positively and negatively. However, society has always needed effective and efficient means to transfer information in which mass communication media is the result of this need. Mass communication plays a significant role in modern society. For instance, broadcasting of news and other accurate information represents one of the functions of mass communication. People now days have an abundance of sources at their disposal for acquiring news, in particularly, television medium…

    • 1644 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Tiwari, R., Singh, BP., & Tiwari, R. (2003). Traditional Communication Media In The Development . Varanisi,…

    • 1273 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Rapid Growth In Australia

    • 1231 Words
    • 5 Pages

    The media are systems or technology that assist and promote human communication (O’Shaughnessy & Stadler,2008). The media uses industrialized technology to produce messages that are to be relayed between people. Most media forms are designed to reach large audiences, when this is the case they are termed ‘mass media’. There are five main factors that determine…

    • 1231 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Since the last decades, mass media has taken a big role on any society that exists nowadays. It is of great importance because of many reasons. One of them being because thanks to them information can be spread throughout the world in a matter of seconds. In a way this type of media unites the world more than anything, especially when we talk about the TV. For sure in most houses of every country, there is a TV present. And as in most families, there are also children present.…

    • 7322 Words
    • 30 Pages
    Satisfactory Essays
  • Powerful Essays

    Mysite

    • 5456 Words
    • 22 Pages

    References: Azad, A. K (2010), Speech of Mr. Abul Kalam Azad, The Minister of Information at ‘Community Radio Training Workshop- 2010’ organised by Unesco, AMIC, UNB, and BNNRC March 1, 2010 at Dhaka. Bangladesh A.L (2008) ‘Election Manifesto -2008’, Dhaka, Bangladesh Awami League (A.L), Article 19.1, p 17. Bhattacharjee, N. K (2007), ‘Reaching People through People 's Network: Prospect of Community Radio in Bangladesh ', Unpublished Masters Thesis, KDI School of Public Policy and Management. Bhuiyan, S.I and Gunaratne, S.A (2000). ‘Bangladesh’ in S. A. Gunaratne (ed), Handbook of the Media in Asia, (p39-66) Sage: Delhi. Chowdhury, S (2002). Popularity of Community Radio concept: Study on two villages in Bangladesh, MA Research Monograph. Department of Journalism, Chittagong University, 2002. David, M. J (Undated). In Search of Strategy: Lobbying for Community Radio in South Asia, Undated –draft, London. Fraser, C and Estrada, S.R (2001).Community Radio Handbook, UNESCO, Paris. Jabbar, J (2005). Citizens’ Media Dialogue: the Book of website; Decent Print Enterprise, Karachi, Pakistan. Rahman, M. G (2006). ‘Mass Media in Bangladesh: an overview’ in M. Golam Rahman, Communication in Bangladesh: media response and campaign strategy (Pp11-22), Shrabon, Dhaka. Salam, S. A (1997). Mass Media in Bangladesh: Newspaper, Radio and Television, SANA, Dhaka. Snigdha, Z. F (2002). “MMC Planning for Rural Radio”; Workshop Presentation on ‘Broadcasting and Development: Communication Strategies in South Asia’-Organised by Institute of Development Studies, The University of Sussex- UK and ProsikaBangladesh; Manikgonj, Bangladesh, March 1-3, 2002. Trixie, A and Vellani, S (1999). Community Radio in India; The Journal of Development Communication, 10(2) 65-71…

    • 5456 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    In the past century, media has grown exponentially. Starting off with the newspaper, then going to the radio, then eventually the television and now to cell phones, media has become a huge role in today’s society. It is our source for news. Media has become a crucial necessity in recent times. With media, news is able to spread faster around the world than it ever has before. Media has a very important role in society, specifically with the improvements on the spread of information.…

    • 1145 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Media has been a YINYANG in the field of education. With its many innovative aspects, media comes also with a dark side. Education, as it seems, is controlled by media. What the children learns today are reflected by the information that they see, hear, and get from it. For instance, homework, projects and paper work are easily accomplished with the help of internet. As easy as 1 2 3, and as…

    • 378 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Technology in society such as newspapers, television, movies, photography, and others, play a role in society by binding large audiences culturally but also reinforces cultural fragmentation (Vivian, ch.13, p. 1). Media in society can influence thoughts and beliefs in the viewers. It can also influence the way people act and learn. Vivian says in chapter 13, “Mass messages are significant in helping children learn society’s expectations.” Before television was invented the primary way a toddler would learn was through the parents teaching them in the home. With the advance of technology, the primary way a child learns has changed. Many children learn through television and interactions on a computer. Vivian also said in chapter 13 that a child’s way of learning expands to include the mass media such as Sesame Street. These types of shows instill beliefs, values, and have more influence on a child then what the parents or teachers at school can have (Vivian, ch.13, p.4).…

    • 878 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Body Image

    • 1966 Words
    • 8 Pages

    Media plays a significant role and known as the most formidable means of communication in our lives in 21st century. Media images contribute to the socialization of young people across a board range of areas, particularly those in which the viewer has relatively limited real-world experience (Huston et al., 1992). Nowadays, most of the people will get their information through the mass media that they can get if easily which are from the internet, electronic devises, for an example television and mobile phones, books and magazines or newspaper. With all of these mass media, we could know what is happening around the whole world. None of the people would deny that the fact of the power of the medias have totally influenced our lifestyle, approach…

    • 1966 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Mass education through radio or television can help even the farmers in the remote areas. They can be made aware of the…

    • 637 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The innovation going on in the world of mass media has become an enduring concept to everyone in the contemporary time. Apparently more and more people consider the media a good tool for persuasive communication. The mass media is a descriptive title referring to methods of communication that reach large groups of people instantly and effectively. Various media in which persuasive communication can be transmitted include: electronic media (television), print (newspapers, magazines,…

    • 1414 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Media Education can be described quite enlightening and protecting sector in the education field. Social media is seen as a lurking, horrible threat, which could make an inexperienced follower’s worldview easily distorted. The victim of social porn is usually thought of as a helpless, growing child, but recently we have begun to pay more attention to the media education of adults too. The subject is more and more on show in public debate and it’s dealt with many decrees of legal system and educational institutions.…

    • 909 Words
    • 3 Pages
    Good Essays
  • Best Essays

    The Community Development Programme, which had its august inauguration in 1952 six years after the independence of our country— is a landmark in the history of the development of rural India and, at the same time, it is a dynamo of inspiration for our future village constructors and social reformers. There are various measures and techniques are adopted newly for the making the community development programme more effectively so as to compete with globalization. For achieving this the mass media is used as technique to reach the people easily but it has not reached to its success and it is mainly because of its generalization i.e it caters the general information to all and not concentrated on local issues which is much more needed for the community development. This vacuum is filled with the coming of local media especially community radio because of its cost effectives and catering to the needs of the local community.…

    • 1893 Words
    • 8 Pages
    Best Essays
  • Best Essays

    In this assignment one can expect to see the discussions on effect of mass communication on people and the society and how different theories are used. Furthermore it entails on how can choose the correct research methods…

    • 1474 Words
    • 6 Pages
    Best Essays
  • Satisfactory Essays

    Electronic Media

    • 351 Words
    • 2 Pages

    Electronic media are ubiquitous in most of the developed world. As of 2005, there are reports of satellite receivers being present in some of the most remote and inaccessible regions of China. Electronic media devices have found their way into all parts of modern life. The term is relevant to media ecology for studying its impact compared to printed media and broadening the scope of understanding media beyond a simplistic aspect of media such as one delivery platform (e.g. the World Wide Web) aside from many other options. The term is also relevant to professional career development regarding related skill sets. Electronic media can broadcast news using less time than other media. In Bangladesh we know there are various kind of electronic media such as radio, television, internet, online radio, online newspapers etc. Electronic media helps us to get news and to get entertained in many way. Let’s talk about radio. We can hear any kind of news through radio from anywhere. They entertain and teach listeners by broadcasting various types of programs. Some radio channels telecast live traffic update. It’s so helpful for traffic controlling easily. Television channels are performing the best rule to update our society. Many satellite channels are growing up day by day in Bangladesh. There are many types of channel in our country. Some are news channels, some are music and some of them telecast religious programs. Some channels telecast all kinds of programs. They help to know the condition of our country. They are making people more conscious. They help our whole nation to stay closer. Internet is the best way to get every kind of information within sometimes. Online radio and online television are built based on internet. Now we can enjoy radio and television through internet. On the other side internet is a great source for earning. Many people earn by internet. So that the number of unemployed people is decreasing day by day. The development of electronic media in…

    • 351 Words
    • 2 Pages
    Satisfactory Essays