Masculinity Summary
A Summary of the Article:
“The Achievement of Masculinity Through Energy-Drink Consumption: Experimental Evidence Supporting a Closer Look at the Popularity of Energy Drinks Among Men”
General Psychology 101
Heading of Article: The Achievement of Masculinity Through Energy-Drink Consumption: Experimental Evidence Supporting a Closer Look at the Popularity of Energy Drinks Among Men
Authors: Wen-Bin Chiou, Wen-Hsiung Wu, and King-The Lee
Journal: Psychology of Men and Masculinity
Year of Publication: 2013
Location: http://web.ebscohost.com.ezproxy.hacc.edu/ehost/detail?vid=3&sid=c6370a34-1dc6-
Hypothesis: Experiment 1: That reminders of masculinity would strengthen men’s desire for energy drinks, measured …show more content…
In Experiment 1, participants were randomly assigned to receive either a masculine or a neutral prime through a scrambled-sentence task. The results showed that participants exposed to concepts and ideas related to masculinity were more prone than controls to choose the energy drink. In Experiment 2, participants were randomly assigned to groups differing with bogus (false) feedback provided about masculinity: low (threatened), high (affirmed), or no feedback (control). The second experiment showed that the participants with threatened masculinity consumed more than the participants with affirmed masculinity consumed less of the energy drink than that of the control party. Both experiments were conducted in …show more content…
They were randomly assigned one of three experimental conditions. Participants were welcomed and shown to the testing room, the signed the consent form for a taste test. They were then given a bogus test that was used to determine preferences for masculine and feminine activities. They were asked to give feedback on 20 activities using a 1 (strongly dislike) to 7 (strongly like) scale. Since the questions were about Facebook or drinking coffee or traveling the experimenter was able to give bogus feedback for the scores they wanted the participants to see. They were the told accordingly if the scored low or high or neutral on the masculinity scale. For those of low (threatened) masculinity the were asked to complete a Positive and Negative Affect Schedule. In the taste test participants were given 2 identical amounts of energy drink (900 mL); one was a popular brand and the other a new product with a new flavor. They were asked to determine different characteristics. What was really being measured was the amount
“The Achievement of Masculinity Through Energy-Drink Consumption: Experimental Evidence Supporting a Closer Look at the Popularity of Energy Drinks Among Men”
General Psychology 101
Heading of Article: The Achievement of Masculinity Through Energy-Drink Consumption: Experimental Evidence Supporting a Closer Look at the Popularity of Energy Drinks Among Men
Authors: Wen-Bin Chiou, Wen-Hsiung Wu, and King-The Lee
Journal: Psychology of Men and Masculinity
Year of Publication: 2013
Location: http://web.ebscohost.com.ezproxy.hacc.edu/ehost/detail?vid=3&sid=c6370a34-1dc6-
Hypothesis: Experiment 1: That reminders of masculinity would strengthen men’s desire for energy drinks, measured …show more content…
In Experiment 1, participants were randomly assigned to receive either a masculine or a neutral prime through a scrambled-sentence task. The results showed that participants exposed to concepts and ideas related to masculinity were more prone than controls to choose the energy drink. In Experiment 2, participants were randomly assigned to groups differing with bogus (false) feedback provided about masculinity: low (threatened), high (affirmed), or no feedback (control). The second experiment showed that the participants with threatened masculinity consumed more than the participants with affirmed masculinity consumed less of the energy drink than that of the control party. Both experiments were conducted in …show more content…
They were randomly assigned one of three experimental conditions. Participants were welcomed and shown to the testing room, the signed the consent form for a taste test. They were then given a bogus test that was used to determine preferences for masculine and feminine activities. They were asked to give feedback on 20 activities using a 1 (strongly dislike) to 7 (strongly like) scale. Since the questions were about Facebook or drinking coffee or traveling the experimenter was able to give bogus feedback for the scores they wanted the participants to see. They were the told accordingly if the scored low or high or neutral on the masculinity scale. For those of low (threatened) masculinity the were asked to complete a Positive and Negative Affect Schedule. In the taste test participants were given 2 identical amounts of energy drink (900 mL); one was a popular brand and the other a new product with a new flavor. They were asked to determine different characteristics. What was really being measured was the amount