Her cosmetics were sold through events like household parties but she strived to make her company different. She did this by providing incentives and removing sales territories for the salesman. She always followed the golden rule; to “treat others as you want to be treated” and operated by the motto “God first, family second, and career third”. She called her sales representatives consultants. These are the people that bought Ash’s products as a wholesale and allowed them to sell the products and retail prices to their customers. They were also allowed commission from new consultants that they recruited. Ash’s marketing and people skills were the reason that Mary Kay Cosmetics produced a great deal of profit. In 1968, the company went public. Even after the stock market price took a hit, the company remained successful and now the annual sales exceed $2.2 billion. The heart of the organization was Ash’s enthusiasm. She was well known for her love of pink and that her products could be found anywhere. She even gave Cadillacs away to the top consultants of her products each year, because she valued them. So much to the point that she once said: “People are a company's greatest
Her cosmetics were sold through events like household parties but she strived to make her company different. She did this by providing incentives and removing sales territories for the salesman. She always followed the golden rule; to “treat others as you want to be treated” and operated by the motto “God first, family second, and career third”. She called her sales representatives consultants. These are the people that bought Ash’s products as a wholesale and allowed them to sell the products and retail prices to their customers. They were also allowed commission from new consultants that they recruited. Ash’s marketing and people skills were the reason that Mary Kay Cosmetics produced a great deal of profit. In 1968, the company went public. Even after the stock market price took a hit, the company remained successful and now the annual sales exceed $2.2 billion. The heart of the organization was Ash’s enthusiasm. She was well known for her love of pink and that her products could be found anywhere. She even gave Cadillacs away to the top consultants of her products each year, because she valued them. So much to the point that she once said: “People are a company's greatest