Preview

Maruti Suzuki Eva Analysis

Satisfactory Essays
Open Document
Open Document
2029 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Maruti Suzuki Eva Analysis
INDIAN AUTOMOBILE SECTOR
CASE STUDY FOR MSIL EVA CALCULATION
BY AUTOMOBILE GROUP 1

Maruti Suzuki India Limited – Analysis report

AUTOMOTIVE MISSION PLAN
2006 – 2016*
To emerge as a destination of choice in the world for design and manufacturing of automobiles and auto components with output reaching a level of USD 145 Billion accounting for more than 10% of the GDP and providing additional employment to 25 million people by 2016
* Source - Society of Indian Automobile Manufacturers (Govt of India undertaking)
Maruti Suzuki India Limited – Analysis report

Maruti Suzuki India Limited – Analysis report

Maruti Suzuki India Limited – Analysis report

India – A Base For Compact Cars
Maruti Suzuki – • New car plant to make 250,000 cars per annum (total 10,00,000 cars/annum by 2010) • 10 new component JVs to support new diesel engine plant Hyundai• Increase capacity to 600,000 cars/ annum over next 1 year Nissan• Ashok Leyland and Nissan Motor Co Ltd signed a binding master Co-operation agreement (MCA) for formation of 3 JV companies supporting the Light commercial vehicle (LCV) business at an investment of USD 500 Million Tata Motors• New plant to manufacture 1,00,000 cars in West Bengal (Now scrapped) with an investment of USD 240 million Toyota• Target of 200,000 unit capacity by 2008 & already ,looking at the small segment Nissan-Renault• 50:50 JV to make 400,000 cars a year with an investment of over USD 1 Million. VW• Investing 400 million Euro in a new plant in Pune. Operations to start in second half of 2009. Honda• Investing USD 250 Million in new car plant in Rajasthan with capacity of 60,000 cars / Annum (First car to roll out in 2009) Ford• Plans to invest USD 500 million including expansion of Ford India’s current manufacturing facility in Chennai
Maruti Suzuki India Limited – Analysis report

Maruti Suzuki India Limited – Analysis report

Maruti Suzuki India Limited – Analysis report

Segmentation - Industry Pie
MUV 14.76%
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Csx Case Study
    • 1294 Words
    • 6 Pages

    Csx Case Study

    1) Growth and expansion in North America where there is a lot of interest in the development of vehicle market.…

    • 1294 Words
    • 6 Pages
    Better Essays
    Read More
  • Better Essays

    Porters 5 Analysis Auto Industry in 2009
    • 1239 Words
    • 5 Pages

    Porters 5 Analysis Auto Industry in 2009

    Furthermore, the industry is in the mature stage and has achieved economies of scale through mass production. The new, successful companies in the auto industry are now conceived through joint ventures such as GM and Shanghai Automotive Industry in China. Emerging automobile companies…

    • 1239 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Tata’s Acquisition of Ford’s Luxury Brands
    • 856 Words
    • 4 Pages

    Tata’s Acquisition of Ford’s Luxury Brands

    expand its presence abroad as well as to upgrade the vehicles it offers in its booming…

    • 856 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Tata Motors Strategy
    • 1838 Words
    • 8 Pages

    Tata Motors Strategy

    Industry Analysis: Tata Motors is currently situated in India with only 6% of the revenue coming from exports. India’s automobile market has grown steadily over the last seven to eight years, with the exception of the previous two years where the effects of the global downturn were felt, primarily in sales of passenger vehicles. Indian automobile market (passenger vehicle) share is currently little more than 4% of the total available market. In the year 2011-12, total 2.53 million passenger cars were sold in India. Currently India has 31.4 million middle class households. In next 5 years, this number is expected to reach 53.3 million middle class households, thus providing a great market opportunity for car manufacturers. HHI for passenger car manufacturer market is 2139 (Exhibit 1) which is relatively low. There are more than 20 car manufacturers currently present in Indian market. Prominent factors which govern the selection of a passenger car are Affordability, Fuel Economy and Luxury. In case of commercial vehicles, 0.89 million vehicles were sold in the year 2011-12. HHI for commercial vehicles is 4326 (Exhibit 2). Currently there are 4 major competitors in this segment. What business the company is in: Tata Motors is India’s largest automobile company. It is the leader by far in commercial vehicles in each segment, and has third highest market share in passenger vehicles segment. The company is the world’s fourth largest truck and bus manufacture. Who will be its targeted customers: 85.1% of the total revenue (10.9 billion USD) of Tata motors comes from Domestic vehicle sales in India. Hence, India is the primary target market for Tata Motors. Being the low cost leader, target customers for Tata motors are middleclass households and youngsters which are the final consumers of passenger vehicles. For recently acquired luxury brand Jaguar Land Rover, target customers are affluent class of the society. Target market for this brand is US and…

    • 1838 Words
    • 8 Pages
    Good Essays
    Read More
  • Powerful Essays

    Weakness of Toyota
    • 1601 Words
    • 7 Pages

    Weakness of Toyota

    According to the experts, 2006 saw Toyota become the world 's largest automobile manufacturer in the world, knocking General Motors (GM) off the top spot. It is a big leap from the situation in 1950, when Toyota produced 11,706 units per annum compared to GE 's 8,000 units per day. The cause of this switch in position? Smooth operation. Heavy operating losses have forced GM to downsize, whereas Toyota has its highly efficient manufacturing system to thank for its ongoing rise.…

    • 1601 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Better Essays

    Toyota the Rise of a Global Corporation
    • 6916 Words
    • 28 Pages

    Toyota the Rise of a Global Corporation

    Toyota, the second largest auto manufacturer in the world, is moving aggressively to overtake leader General Motors in terms of volume. In 2004-2005, GM sold 7.4 million vehicles worldwide, and the company expects to increase sales to 8.5 million vehicles by 2006. Even though Toyota’s major manufacturing base is in Japan, with 12 plants located closely together around Toyota City in Aichi Prefecture, it is expanding its manufacturing capabilities to every corner of the world, including Russia. However, it is clear that Toyota is betting more on production in countries outside of Japan. Although Toyota hopes to produce 3.8 million vehicles in Japan by 2006, it plans on doubling its foreign output to 6 million vehicles sometime in the future. It currently produces more vehicles in Japan than it does in its overseas plants, and it exports more of its domestic production than is sold inside of Japan.…

    • 6916 Words
    • 28 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Toyota - Growth Strategies
    • 336 Words
    • 12 Pages

    Toyota - Growth Strategies

    Toyota – Company Profile • Automo3ve manufacturer from Japan • Total revenue: 226,106 billion USD • Employees: 333,498 (2013) • Sales of 8,871,000 automobiles (2013) Theory – Growth Strategies Joint Venture…

    • 336 Words
    • 12 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Value Proposition of Maruti Suzuki
    • 8118 Words
    • 33 Pages

    Value Proposition of Maruti Suzuki

    In Light of Your Analysis Of Your Existing Value Proposition And What You Have Learnt In This Module Produce…

    • 8118 Words
    • 33 Pages
    Good Essays
    Read More
  • Powerful Essays

    study case-hyundai
    • 1672 Words
    • 7 Pages

    study case-hyundai

    With many competitors battling for market share, car makers such as Toyota, Nissan, Honda, Hyundai, General Motors, Ford, DaimlerChrysler, Renault, and Volkswagen operate on relatively thin margins. The automotive industry has been suffering from excess production capacity. Although there is a capacity to produce 80 million cars globally, total global demand runs at only about 60 million a year. Thus, car manufacturers typically employ only 75 percent of their production capacity. However the car industry is extremely capital intensive and, with so much competition, firms should use at least 80 percent of their production capacity in order to remain competitive. It is tough to stay afloat under such competitive conditions and the industry has seen numerous mergers and acquisitions in recent years. Consolidation has occurred between Ford and Land Rover, Jaguar and Volvo, and DaimlerBenz with Chrysler, to name a few.…

    • 1672 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Application of Scm in Automotive Industry
    • 648 Words
    • 3 Pages

    Application of Scm in Automotive Industry

    Indian automobile industry is riding high with overwhelming economic growth rate of 8.4% in 2005-06. The industry has been growing at CAGR of 16.33% from 2001-02 to 2005-06 in terms of…

    • 648 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Manpower Shortage in Automobile Industry
    • 2722 Words
    • 11 Pages

    Manpower Shortage in Automobile Industry

    The Indian automotive industry is being rapidly integrated into the global automotive supply chain and global automotive companies are looking to India not only for its burgeoning consumer market but also as an efficient supplier base. New technologies in the production process are constantly being introduced, and processes in the sales and service arena are shifting to meet the changing market. Today, it is amongst the main drivers of…

    • 2722 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Rular India - Market
    • 3453 Words
    • 14 Pages

    Rular India - Market

    However, in the 1990s as the Japanese economy started slowing down, Japanese companies started to focus more on domestic issues and less on India. In the last 10-15 years, many Korean companies such as LG Corporation, Samsung, and Hyundai have moved into the Indian market and enjoyed success. Hyundai has become the second largest car manufacturer in India. If Japanese companies had continued to maintain their presence in India, it is likely that Hyundai would not have been able to have become such a big player in the Indian market.…

    • 3453 Words
    • 14 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Maruti Suzuki India Limited
    • 3551 Words
    • 15 Pages

    Maruti Suzuki India Limited

    * 1. Company’: Maruti Suzuki India Limited (MSIL, formerly known as Maruti UdyogLimited) is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the leader ofthe Indian car market for over two and a half decades. The company has twomanufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India. Boththe facilities have a combined capability to produce over a 1.2 million (1,200,000) vehiclesannually.Maruti Udyog Limited (MUL),INDIA’s finest and Asia’s largest automobile industry wasestablished in 1981 by an act of parliament.MUL, the first automobile company in theworld to be honored with an ISO 9000:2000 certificate, is a subsidiary of Suzuki MotorCorp (holds a 54% equity stake). The Government of India remains a significant equitystakeholder (10%).With its early mover advantage in Indian market; Maruti retains adominant Market share despite increasing competition.The company offers a wide range of cars across different segments. It offers 15 brandsand over 150 variants - Maruti 800, people movers, Omni and Eeco, international brandsAlto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV GrandVitara, sedans SX4, Swift DZire and Kizashi. In an environment friendly initiative, inAugust 2010 Maruti Suzuki introduced factory fitted CNG option on 5 models acrossvehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.The company plans to expand its manufacturing capacity to 1.75 million by 2013.Mr. Shinzo Nakanishi is the current CEO of Maruti Suzuki.…

    • 3551 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Autmobile Industry in India
    • 26919 Words
    • 108 Pages

    Autmobile Industry in India

    Index 1. Automobile industy 1.1. Industry overview 1.2. Snippets:some facts about industry 1.3. Types of vehicles 2.…

    • 26919 Words
    • 108 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    BMW S3

    • 447 Words
    • 12 Pages

    BMW S3

    European Automotive Industry:  Charming and Attractive  Outstanding quality  Leading technological strength  Real sense of security American Automotive Industry:  Need a lot of fuel  The natural and unrestrained style  Scientific and technological Future Trend  Paris Motor Show: • Started at Dec.11, 1894 • Intuitive way shows the future trend High-Tech • Satellite position systems • Electronic information technology  Comfort & Convenience Fuel-efficiency • Such as BMW’s MINI Series MINI Series Global Issue  High oil price…

    • 447 Words
    • 12 Pages
    Satisfactory Essays
    Read More

Related Topics