Markettin Segmentation
Marketing Management
By
Rishath.R
1-Anti Wrinkle * Segmentation. * Cosmetics and Skin Care * Anti Ageing Cream
* Geographically * People with Wrinkles * Travellers.
* Demographically * Age- 35 and above * Gender-F * Income level-25k-30k
* Psycho graphically * Life Style Product, Value, Benefit.
* Behavioural * Price -800/- 10g * Brand- AntiAgent * Benefit-Softer Skin. * Target * Working Professionals * Oral health Issues
* Positioning * Younger looking * Natural * Less Intensity
2-Listerine-Mouth Wash * Segmentation. * Rinse and oral care product. * Antiseptic Mouth wash
* Geographically * High Population and Growth with Oral health Problems
* Demographically * Age- Above 15 years * Gender-M&F * Working Class with Dental Issues * Income level-15k-20k
* Psycho graphically * Life Style Product, Value
* Behavioural * Price -162 /- 500 ml * Brand-LISTERINE * Benefit-Healthier Mouth.
* Target * Working Professionals * Oral health Issues
* Positioning * Long Lasting * Cleans 100% * Less Intensity * Contains no Alcohol.
3-Amul – PRO * Segmentation. * Malt based food * Health Drink
* Geographically * High Population like India where people give more importants for health drinks
* Demographically * Age- 5-25 * Gender-M&F * Income level-15k-20k * Children and Women
* Psycho graphically * Life Style Product, Value. Benefit.
* Behavioural * Price -150 /- 500g jar * Brand-AMUL * Benefit-Healthier bones and growth
* Target * Children, women to gain weight * Liquid food consumers
* Positioning * Contains Malt * Contains DHA-(Development of Brain.) 4-GoodKnight Naturals (Mosquito Repellent)
By
Rishath.R
1-Anti Wrinkle * Segmentation. * Cosmetics and Skin Care * Anti Ageing Cream
* Geographically * People with Wrinkles * Travellers.
* Demographically * Age- 35 and above * Gender-F * Income level-25k-30k
* Psycho graphically * Life Style Product, Value, Benefit.
* Behavioural * Price -800/- 10g * Brand- AntiAgent * Benefit-Softer Skin. * Target * Working Professionals * Oral health Issues
* Positioning * Younger looking * Natural * Less Intensity
2-Listerine-Mouth Wash * Segmentation. * Rinse and oral care product. * Antiseptic Mouth wash
* Geographically * High Population and Growth with Oral health Problems
* Demographically * Age- Above 15 years * Gender-M&F * Working Class with Dental Issues * Income level-15k-20k
* Psycho graphically * Life Style Product, Value
* Behavioural * Price -162 /- 500 ml * Brand-LISTERINE * Benefit-Healthier Mouth.
* Target * Working Professionals * Oral health Issues
* Positioning * Long Lasting * Cleans 100% * Less Intensity * Contains no Alcohol.
3-Amul – PRO * Segmentation. * Malt based food * Health Drink
* Geographically * High Population like India where people give more importants for health drinks
* Demographically * Age- 5-25 * Gender-M&F * Income level-15k-20k * Children and Women
* Psycho graphically * Life Style Product, Value. Benefit.
* Behavioural * Price -150 /- 500g jar * Brand-AMUL * Benefit-Healthier bones and growth
* Target * Children, women to gain weight * Liquid food consumers
* Positioning * Contains Malt * Contains DHA-(Development of Brain.) 4-GoodKnight Naturals (Mosquito Repellent)