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Papa John's Pizza
Parent Company
Papa John's Pizza
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Better ingredients better pizza
USP
Low cost yet hygienic pizza
STP
Segment
People willing to have a hygienic and delicious non conventional meal at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Most tasty pizzas
SWOT Analysis
Strength
1.Good brand name and high brand loyalty
2.High quality Ingredients
3.Strong employee training program
4. Efficient restaurant layout
Weakness
1. Limited menu items.
2.Franchise management
3. Limited number of stores
Opportunity
1.New menu items
2.Venture more into home delivery
3.Venture into newer markets
4.Create more brand awareness
Threats
1. Papa John‟s competition offers many varying menu items where as Papa John‟s only offers a select offering of pizza, appetizers, and drinks.
2.Health conscious people
Competition
Competitors
1.KFC
2.Pizza Hut
3.Dominoes
4.McDonald's
5.Subway
6.Smokin Joes
7.TacoBell
Parent Company
Dominos
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Khushiyo ki home delivery; Hungry Kya?
USP
Home delivery in 30 minutes else free
STP
Segment
People willing to have a hygienic and delicious non conventional meal at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Best pizza home delivery service
SWOT Analysis
Strength
1.Huge popular brand name and high brand loyalty
2.High number of products
3.Hygenic food and quick service
4. Leader in online & mobile ordering.
5. Strong brand equity supported by heavy advertising & marketing campaigns.
6. Global franchise operations - more than 3,500 in over 50 countries
7. Efficient and effective supply chain management enables it maintain its goodwill and promises
Weakness
1. High fat and high calorie food not good for health conscious people 2.Franchise management.
3. High staff turnover due to lack of training and development
Opportunity
1.Improve efficiency and home delivery service
2. Introduction of new flavor additives and pizza toppings that are region specific can be a good stride for Domino’s.
3. The distribution network should be further strengthened so as to ensure market penetration in the existing markets at maximum optimum levels.
4. Growing presence in emerging markets, particularly in India, China.
Threats
1. Intensive competition from a fragmented number of small competitors
2. Changing consumer habits towards healthier food choices.
Competition
Competitors
1.KFC
2.Pizza Hut
3.McDonald's
4.Subway
5.Burger King
6.Smokin Joes
7.TacoBell
8.Papa John's Pizza
Pizza Hut
Parent Company
Pizza Hut
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Your Favorite Your Pizza Hut
USP
Good service and good pizzas at outlets
STP
Segment
People willing to have a hygienic and delicious non conventional meal at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Most delicious pizzas for the entire family
SWOT Analysis
Strength
1.Huge popular brand name and high brand loyalty
2. Innovative range of pizzas under one roof
3.Hygenic food and quick service
4. Sound financial situation and international turnover.
5.Good advertising and marketing
6. Over 20,000 franchises around the world
Weakness
1. Loyal customers are feeling that the satisfaction of the pizzas is declining.
2. Franchise management
3. Lack of an organic pizzas, which will limit the target market
Opportunity
1. New Pizzas with different crust sizes and flavors.
2.Venture more into home delivery
3.Venture into newer markets
Threats
1. Threat from Dominos pizza, also from Mc Donald’s who have tried to introduce a new meal that is a Pizza.
2. Health conscious people.
3. The rising prices of special ingredients like cheese, used in pizzas.
Competition
Competitors
1.KFC
2.McDonalds
3.Dominoes
4.Subway
5.Pizza Hut
6.Smokin Joes
7.TacoBell
8.Papa John's Pizza
Papa John's Pizza is the fourth largest take-out and delivery pizza restaurant chain in the United States[3] with headquarters inJeffersontown, Kentucky, near Louisville.[4][5][6] Its slogan is "Better Ingredients. Better Pizza. Papa John's."
Internationally, there are over 4,000 Papa John's establishments, including over 3,200 in the U.S. and the remainder spread among 33 other countries. In September 2012, Papa John's Pizza opened its 4,000th restaurant, in New Hyde Park, New York. The company celebrated the event by giving away 4,000 free pizzas to customers throughout New York City.[7][8][9]
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