Marketing To Children Research Paper
Marketing to Children
Imagine yourself, coming home from a stressful day at school. All you want to do is relax and play some online games. Then as soon as you open up a website you are bombarded with tons of ads for different products. This is what happens to children every day as soon as they get onto any type of websites. Marketers target children so they can advertise products to them. Of course, these actions can lead to many effects.
Why do marketers target children? One reason is kids have purchasing power. This is because children use ''The nag factor''. According to '211 Billion and So Much to Buy', this is when a child nags for something at an average of 9 times to get what they want. For example, if someone's little brother …show more content…
(Consuming Kids: The Commercialization of Childhood). This helps marketers target children because they are exposed to many ads every time they use the internet. This means that there are ads being placed all over the internet. This includes video games, websites, and on smartphones. One example is that if a person opens a website like an online game then every few minutes they are presented with a new ad that tries to convince the person that they need the product. According to the video 'Consuming Kids: Commercialization of Childhood' marketers target children because Ronald Reagan deregulated children's TV in 1984. After this marketer started creating children's shows that were created for the main purpose of selling products. One example is that if a little boy that likes the show He-Man saw a He-Man action figure in the store, then he would nag his parents to buy it for …show more content…
One consequence of marketing to children is that kids nowadays are saying things like ''I want to be rich when I grow up!''. Back then, when they were not exposed to as many ads as kids today are kids used to say things that had a meaning to them. One example of this is that if you walk into a classroom full of children that are at least 5 or 6 and ask them what they want to be when they grow up, then the children will probably respond with something like ''I want to be famous and rich!'' But, if you were to do the same thing but back in the 1980s, then the kids would say something like "I want to be a
Imagine yourself, coming home from a stressful day at school. All you want to do is relax and play some online games. Then as soon as you open up a website you are bombarded with tons of ads for different products. This is what happens to children every day as soon as they get onto any type of websites. Marketers target children so they can advertise products to them. Of course, these actions can lead to many effects.
Why do marketers target children? One reason is kids have purchasing power. This is because children use ''The nag factor''. According to '211 Billion and So Much to Buy', this is when a child nags for something at an average of 9 times to get what they want. For example, if someone's little brother …show more content…
(Consuming Kids: The Commercialization of Childhood). This helps marketers target children because they are exposed to many ads every time they use the internet. This means that there are ads being placed all over the internet. This includes video games, websites, and on smartphones. One example is that if a person opens a website like an online game then every few minutes they are presented with a new ad that tries to convince the person that they need the product. According to the video 'Consuming Kids: Commercialization of Childhood' marketers target children because Ronald Reagan deregulated children's TV in 1984. After this marketer started creating children's shows that were created for the main purpose of selling products. One example is that if a little boy that likes the show He-Man saw a He-Man action figure in the store, then he would nag his parents to buy it for …show more content…
One consequence of marketing to children is that kids nowadays are saying things like ''I want to be rich when I grow up!''. Back then, when they were not exposed to as many ads as kids today are kids used to say things that had a meaning to them. One example of this is that if you walk into a classroom full of children that are at least 5 or 6 and ask them what they want to be when they grow up, then the children will probably respond with something like ''I want to be famous and rich!'' But, if you were to do the same thing but back in the 1980s, then the kids would say something like "I want to be a