Marketing Theory Application
TABLE OF CONTENTS
Introduction 2
Industry background 2
Company background 3
Strategic marketing and planning 3
SWOT Analysis 4
Macro environmental Forces 5
Technology Forces 5
Economic Forces 5
Political Forces 6
Microenvironment Forces 7
Large number of competition 7
Strong bargaining power (Suppliers) 7
Strong bargaining power (Consumers) 8
Market Segmentation 8
Target Market 9
Targeting Strategy 10
Positioning Strategy 10
Recommendation 10
Introduction
The purpose of making this report is to demonstrate my understanding of marketing theory and practice by comparing the marketing approach of this company.
This report integrates marketing theory and company activity and key concepts of marketing.
Apple’s iPhone and Samsung‘s Galaxy Smartphone both devices are more popular nowadays.
An iPhone is also a camera phone, a portable media player, and an Internet client with email and web browsing capabilities, can send text and can receive, and has both Wi-Fi and 3G connectivity.
Samsung Electronics (SEC),a information technology based company established in 1969 works with Digital Media, Semiconductor, Telecommunication Network, and LCD Digital Appliance.
The Samsung Galaxy S II (GT-I9100) is a Smartphone running under the Android operating system includes 1.2 GHz dual-core "Exynos" system on a chip,1 GB of RAM, a 10.8 cm (4.3 in) WVGA Super AMOLED Plus screen display.
Industry background
Mobile phone and electronics industry is our issue to describe. Mobile phone is a common device for telecommunicating, is being used in a great number.
Worldwide mobile phone market has grown 20% in 2011. (wauters, 2011). Over 50 mobile operators have over 10 million subscribers each; there were 4.6 billion mobile phone subscribers (cbsnews, 2010).
Top manufacturer in this industry are NOKIA, SAMSUNG, LG, APPLE AND ZTE. By 2011, worldwide sales grew 16.5 percent to 428.7 million.
Company background
Apple Incorporation, they have been in the field of
Introduction 2
Industry background 2
Company background 3
Strategic marketing and planning 3
SWOT Analysis 4
Macro environmental Forces 5
Technology Forces 5
Economic Forces 5
Political Forces 6
Microenvironment Forces 7
Large number of competition 7
Strong bargaining power (Suppliers) 7
Strong bargaining power (Consumers) 8
Market Segmentation 8
Target Market 9
Targeting Strategy 10
Positioning Strategy 10
Recommendation 10
Introduction
The purpose of making this report is to demonstrate my understanding of marketing theory and practice by comparing the marketing approach of this company.
This report integrates marketing theory and company activity and key concepts of marketing.
Apple’s iPhone and Samsung‘s Galaxy Smartphone both devices are more popular nowadays.
An iPhone is also a camera phone, a portable media player, and an Internet client with email and web browsing capabilities, can send text and can receive, and has both Wi-Fi and 3G connectivity.
Samsung Electronics (SEC),a information technology based company established in 1969 works with Digital Media, Semiconductor, Telecommunication Network, and LCD Digital Appliance.
The Samsung Galaxy S II (GT-I9100) is a Smartphone running under the Android operating system includes 1.2 GHz dual-core "Exynos" system on a chip,1 GB of RAM, a 10.8 cm (4.3 in) WVGA Super AMOLED Plus screen display.
Industry background
Mobile phone and electronics industry is our issue to describe. Mobile phone is a common device for telecommunicating, is being used in a great number.
Worldwide mobile phone market has grown 20% in 2011. (wauters, 2011). Over 50 mobile operators have over 10 million subscribers each; there were 4.6 billion mobile phone subscribers (cbsnews, 2010).
Top manufacturer in this industry are NOKIA, SAMSUNG, LG, APPLE AND ZTE. By 2011, worldwide sales grew 16.5 percent to 428.7 million.
Company background
Apple Incorporation, they have been in the field of